Hindi
Reel Pointer – predict TVRs for blockbusters on TV
TV Pulse 2005, the annual research initiative put together by the Joint Industry Body (JIB) and Tam Media, series continues with the paper – Reel Pointer – A Tool to predict ratings for Blockbuster movies on TV.
This paper was contributed by Lodestar Media – Winner of the Best Paper award at Emmies – 2004.
- Devdas acquired for Rs 12 crores, delivers only 3.7 TRPs
- Humraaz delivers 12.0 TRPs, surpassing Kabhi Khushi Kabhie Gham‘s 8.1 TRPs
The challenge was to bridge the information gap in the current TV programming scenario where blockbuster movies are among the biggest viewership/revenue genres but data to evaluate and price them does not exist. The aim was to predict TRPs of blockbuster films on TV and set buying benchmarks.
METHODOLOGY: REGRESSION MODELING
TRPs of past blockbuster movies modelled against factors that would help predict future performance.
Arriving at the factors:
- Box-office Collections – a quantifiable measure of viewer appeal and a sum of all the qualitative factors like star cast, music score, storyline and director that affect a film.
- Recency – the interval between the time the movie was released to the time it was shown on TV. It was calculated as the number of days from release to telecast date.
- Repeats – A movie that had been repeated too often was likely to lose its appeal hence assumed inversely related to TV rating.
- Promos – Directly responsive to viewership, the number of promos had to be taken into account.
- Channel of telecast – The cable operator plays a role in deciding whether a C&S home can receive a TV channel or not. Connectivity, in turn, affects a film‘s viewership.
- Daypart – TRP was affected by the daypart or time of telecast (early prime, prime, late prime…)
- Day – Weekends were associated with blockbusters. A film telecast on a Saturday night was likely to get more viewer interest than one shown on a Tuesday afternoon. However Zee scheduled its blockbusters on Thursdays to capitalise on weaker competitive programming.
- Opposite viewing – The impact of competitive programming also had to be taken into account. A blockbuster movie scheduled on a channel at prime time may lose more viewers to programmes on other channels than a non prime-time film.
Hindi
Abundantia and invideo join hands for Rs 100 crore AI films
Studio Aion and global video tech leader join forces for 5 AI-driven films over 3 years.
When Hollywood meets artificial intelligence, the credits might soon read “Directed by Algorithm” but Abundantia Entertainment wants to keep the human spark in the frame. The Mumbai-based studio’s AI-powered division Aion has teamed up with generative-video pioneer invideo in a Rs 100 crore strategic partnership, billed as India’s largest structured commitment to AI-driven filmmaking to date.
Announced at the India AI Film Festival (IAFF) beside the historic Qutb Minar in New Delhi on the sidelines of the India AI Impact Summit 2026, the alliance pools Abundantia’s creative and production muscle with invideo’s cutting-edge AI video tech. The duo will channel the Rs 100 crore development and production corpus into a slate of five AI-driven films over the next three years, blending human imagination with machine-powered tools to craft stories that aim to be both emotionally rich and technologically bold.
Abundantia Entertainment founder & CEO Vikram Malhotra framed the move as cinema’s next big leap, “AI in film-making is now real! Every major leap in cinema from sound to colour to digital has expanded storytelling possibility. AI represents the next inflection point. With Abundantia Aion, we are building a future where AI strengthens and amplifies the filmmaker’s voice, not substitutes it.”
Invideo founder & CEO Sanket Shah echoed the sentiment: “At invideo our mission has always been to democratize high-quality video creation through AI. Partnering with a top-notch studio like Abundantia Entertainment enables us to extend this capability into the world of high-quality filmmaking by building tools and workflows that allow creators to move from idea to cinematic expression faster and more freely than ever before.”
The collaboration already has momentum. Abundantia Aion is developing India’s first AI-generated Hindi feature film, Chiranjeevi Hanuman, slated for release in 2026, alongside its next AI-powered project, Jai Santoshi Mata, as part of a broader slate. The partnership will explore OpenAI-style workflows, advanced generative pipelines (bolstered by invideo’s recent Google Cloud tie-up), and new ways to accelerate everything from concept to final cut.
Backed by Tiger Global and Peak XV, invideo brings deep generative-video expertise to the table, while Abundantia’s track record in storytelling ensures the tech serves the narrative rather than stealing the show. In a year when AI is rewriting rules across industries, this Rs 100 crore bet signals India’s ambition to shape not just follow the future of cinema. Lights, camera, algorithm… action.
