MAM
Samsung ties with Warner for Matrix sequel promotions
MUMBAI: Samsung India has tied up with Warner Brothers for a worldwide campaign around the two sequels to the blockbuster hit Matrix.
The electronics major will launch a series of contests and promotions and a whole lot of road shows that will cash in on the Matrix name beginning this May. The first sequel, titled Matrix Reloaded is scheduled for a worldwide release in May and is slated to be premiered at the IIFA awards weekend in Johannesburg, South Africa in the third week of May. “The Matrix concept fits in very well with Samsung’s brand image of evolving technology”, Samsung India director Ravinder Zutshi told indiantelevision.com on the sidelines of an IIFA media conference last weekend.
Samsung is part sponsor of the IIFA awards, the fourth edition of which is to held in S Africa next month. Matrix Reloaded will hit cinemas in India by June, a month before which Samsung will have road shows, merchandise, Net contests and several other promotions in major metros in India. Samsung products are also woven into both sequels, although subtly, says Zutshi.
Matrix Revolutions, the second sequel, is expected to be released by November 2003, and will appear in Indian cinemas within a month thence. Six weeks prior to the India release, a host of promotions will be launched in the country, Zutshi says.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
