GECs
Star Utsav spells magic this Children’s Day
Mumbai: “A little glitter, a little shine, that’s what I always ask fairy God mother of mine……”, this, is what 215 kids of Shri Manav Seva Sang an NGO wished for this Childrens day. Their wish echoed and reached the ears of Star Utsav who spelt magic and turned it into reality and brought them their very own God Mother-Sonpari.
For the very first time, 215 little beaming faces spent an afternoon with their Sonpari. The air was filled with laughter and fun as children played games and were given little goody bags making it a memorable day for everyone present there.
Says, Mrinal Kulkarni (Son Pari), “I am truly honoured to be a part of this Children’s day celebration. These little children have not only touched my heart but have left me speechless with their warmth and love”.
Says Shruti, age 6 “It has been my dream to meet pari ma and share a magical evening with her. I enjoyed playing with Fruity. I also liked the flower dance put up by my friends for this occasion.”
Fun, surprise and joy was the agenda of the day and keeping that in mind, Shri Manav Seva Sang’s children surprised Son Pari with a Flower dance followed by the traditional Lavani. 20 children all dressed for the occasion danced to their hearts content and filled the afternoon with music and laughter.
Says Fruity, “It was so much of fun meeting and making so many friends. I was pleasantly surprised seeing their performance which by far was the best I have seen. Hours flew by just cracking jokes and laughing.
As part of its children’s day celebrations, the channel also announced the “Mera Jaduee Dost” contest, wherein, kids can vote for their favorite Jaduee Dost through SMS, Dial Net (IVR) or through Tele voting. The lucky winner gets to spend a magical evening with their Jaduee Dost. Competing for the first prize are the channel’s most loved Jaduee Dost’s–Sonpari from Sonpari, Sanju from Shaka Laka Boom Boom, and Vikraal from Vikraal aur Gabraal.
Shaka Laka Boom Boom is the story of a magic pencil and a young boy named Sanju. Like any other boy his age, he leads a normal school-going life until the day he discovers a pencil by accident. Would you call Sanju your favourite Jaduee Dost? If yes, then SMS Dost A to 7827 or dial 1902 424 2222 01
Son Pari is the story of a young girl, Fruity, who meets a fairy. Fruity and Appy’s mother passes away, leaving a void in their lives that their father, Rohit, desperately tries to fill. Fruity meets Son Pari, a fairy, and forms an emotional bond with her. Achieving a unique fusion of fantasy and reality, Son Pari is a delight to watch. So is Sona Aunty your favourite Jaduee Dost? To vote for her type Dost B and send your SMS to 7827 or dial 1902 424 2222 02
Vikraal aur Gabraal, a tale of ghosts, black magic, monsters and creepy creatures under your bed,” is a unique brand extension of the two most popular characters of Shhhh… Koi Hai. Does Vikraal stand to be your favourite Jaduee Dost then SMS Dost C to 7827 or dial 1902 424 2222 03.
GECs
Zee scales syndication with global tie-ups, 350 plus channel MCN
Vertical, dubbed and audio formats boost digital reach
MUMBAI: Zee Entertainment Enterprises Ltd. is giving its content library a fresh passport. The company has stepped up its syndication push, signing global partnerships, experimenting with new-age formats and building a multi-channel network that now spans more than 350 channels.
With the newly secured MCN licence, Zee can manage, distribute and monetise content across leading digital platforms at scale, strengthening its presence in the fast-growing creator and short-form ecosystem.
To keep pace with changing viewing habits, the company is also reshaping its content into formats built for the small screen in your hand. In a tie-up with micro-drama platform Story TV, select titles are being reworked into vertical, short-duration episodes tailored for mobile-first audiences.
Beyond India, the syndication team is widening its global footprint with foreign-language dubbing and regional partnerships across Europe, Africa and Latin America, opening up fresh markets for Indian stories.
Zee is also tapping into the audio boom. It has begun licensing audio remake rights for legacy properties such as Zee Horror Show, with several more titles lined up for audio-first adaptations.
On the digital front, the company has made progress in monetising non-exclusive rights for library films, while converting select shows and movies from horizontal to vertical formats to improve discoverability on short-form platforms.
Zee Entertainment Enterprises Ltd. business head syndication Vinod Johri, said syndication has emerged as a strong growth lever for the company. He noted that the combination of a large MCN network, global partnerships and new formats such as vertical video and audio is helping build a future-ready engine that extracts more value from the content library.
Together, these moves signal a platform-agnostic approach to storytelling, as Zee repackages, localises and redistributes its IP across geographies, formats and screens, ensuring its catalogue keeps working long after the first broadcast.
