News Broadcasting
AOL extends open AIM initiative
MUMBAI: American Online Limited (AOL) has extended its Open AIM initiative (http://developer.aim.com) to include support for AIM Bots, location-based services and PC-to-PC voice calling. The update also includes support for developers working on the Mac OS X, Linux, and Pocket PC platforms or with the Java language.
Launched in March of this year, the Open AIM initiative empowers companies, communities and independent developers to build customized plugins, communications clients and mash-ups that access AOL’s global instant messaging network, states an official release.
“Already, more than 45,000 developers are working with the AIM Software Development Kit (SDK) to bring their creativity and ingenuity to the 43 million Americans in the AIM community,” says AOL’s vice president for Instant Messaging Marcien Jenckes. “Today, we are extremely pleased to add AIM Bots as well as voice and location services to the Open AIM toolkit, and to invite developers on the Mac, Linux and Pocket PC platforms to get involved.”
The latest update include:
— AOL has added support for AIM(r) Bots to the Open AIM initiative. With the new Open AIM Bots program, one click can turn any AIM screen name into a bot. AIM Bot sample code has been added to the updated Open AIM SDK in both C++ and Java.
AIM Bots are dedicated, opt-in Screen Names that help developers, marketers and individuals create new connections and establish strong bonds with contacts in the AIM community. In addition, AIM Bots can support audio calls, file transfers and picture sharing. For example, an AIM Bot could be created to let users send pictures or podcasts to their blogs.
AIM Bots respond automatically to instant messages they receive and can maintain IM conversations with multiple users – reaching up to 10,000 people per day – before encountering limits. To prevent IM spam, AIM Bots cannot initiate IMs without permission.
— AOL’s new AIM Location services are now part of the Open AIM SDK. The new application program interfaces (APIs) – with sample code – have been added to the SDK to let developers build location services into clients, plugins and, in the coming weeks, web sites.
— AOL is also giving developers the ability to add AIM Talk’s PC-to-PC voice functionality and multi-party voice chat into their custom AIM clients. For the first time, developers can integrate robust audio features based on the open source sipXtapi SIP stack, from sipfoundry.org, into their applications with a single turnkey solution.
— Finally, AOL has also added Open AIM support for developers working on the Mac OS X, Linux, and Pocket PC platforms, as well as support for the Java language. For complete documentation and to learn more about these Open AIM initiatives, visit http://developer.aim.com/.
The recent open AIM projects include:
— Bandalong Entertainment Inc., an interactive media company, formed an agreement with AOL to release an AIM(r) enabled version of their imstar service, which is now built on the Open AIM platform. imstar is the only lifelike, 3-D avatar-based instant messaging program for teens.
— Doppelganger, designer of the world’s first virtual nightclub, introduced a virtual lounge for music audiences that seamlessly integrates the AIM service. AIM users can log on to a customised version of the AIM client and experience real time communications in Doppelganger’s The Lounge featuring the Pussycat Dolls (http://www.pcdmusiclounge.com).
— Super Computer International, Inc., (http://www.supercomputerinc.com) announced an agreement with AOL to create a customized version of the AIM service called PlayLinc that will optimize the instant messaging (IM) experience for online gamers.
— WebEx Communications, Inc., (http://www.webex.com) the leading provider of on-demand collaborative business applications, teamed with AOL in February of this year to announce the creation of a secure, feature-rich version of the popular AIM service for businesses and at-work instant messaging users.
News Broadcasting
Book Cricket gets a digital century on News18 amid T20 fever
Nostalgic classroom game revamped in English, Hindi plus Telugu on web and app.
MUMBAI: When the T20 World Cup fever hits fever pitch, News18 decides to flip the script straight back to the classroom. The digital news platform has revived the timeless schoolyard favourite Book Cricket as an interactive online game, perfectly timed to ride the cricket wave gripping fans across the globe. The reimagined Book Cricket ditches textbooks for smartphones, blending old-school nostalgia with modern gameplay. Once a sneaky recess pastime played by flicking book pages to score runs, the digital version now offers seamless fun for anyone craving a quick cricket fix between overs.
Available in English, Hindi and Telugu (with more languages planned across News18’s network), the game sits within the platform’s fast-growing gaming portfolio of over 20 titles, all built in-house. It joins event-driven hits like ‘Kursi Catcher’ and ‘Result Rewind’ during the 2025 Bihar Assembly Elections, plus festive specials such as ‘Durga’s Astras’ for Durga Puja and ‘Mouse Modak’ for Ganesh Chaturthi.
News18 Digital CEO Mitul Sangani said, “Gaming is a key pillar of our engagement strategy. At News18, we uniquely combine our newsroom agility with immersive gaming experiences. By blending credible content with interactive formats, we are creating meaningful engagement in an era defined by shrinking attention spans and evolving consumption habits.”
Select titles have expanded beyond News18.com to CNBC-TV18.com and Firstpost.com, reflecting the network’s push to deepen user interaction across platforms. The Book Cricket game is live now at https://www.news18.com/games/book-cricket/.
In a tournament where every boundary counts, News18’s digital Book Cricket proves the simplest games can still deliver the biggest smiles no syllabus required, just pure cricket joy one page-flip at a time.
