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Dish media campaign draws flak from cable ops

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NEW DELHI: Dish TV’s media campaign revolving round freedom-from-cable-problems theme has incensed a section of cable community, which feels it’s “unethical.”

In a letter e-mailed to Dish TV, All India Aavishkar Dish Antenna Sangh (AIADAS), one of the many bodies representing the cable fraternity, has exhorted the DTH company to withdraw the “misguiding advertisement.”

“The whole cable TV community is shocked on seeing the business-damaging and misguiding advertisement campaign launched by Dish TV through various news papers, hoarding, and bus shelters. This type of advertisement campaign has hurt the cable TV fraternity in India as a whole,” the AIADAS letter states.

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The letter further highlights that the latest Dish campaign would severely hurt the business of cable operators; almost to the extent of crushing them out.

“In case the (cable) consumer shifts (to DTH), who is going to pay compensation to the cable TV operator?” Dr. AK Rastogi, head of AIADAS, has asked in the letter.

Though Rastogi claimed that Dish has agreed to withdraw the damaging ad campaign in deference to the cable industry’s anguish, Dish TV CEO Sunil Khanna denied any such move.

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“We are not withdrawing any campaign, nor altering it,” Khanna told Indiantelevision.com today afternoon.

He added that instead of being cry babies, cable operators should seize this opportunity to digitize their networks and offer consumers better services than before.

“With competition around in DTH sphere, there is bound to be consumer awareness campaigns highlighting the advantages of a DTH service. The cable operators should brace themselves for reality,” Khanna said.

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News Broadcasting

Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore

PAT improves to Rs 306.6 crore, margins steady amid cost pressures.

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MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.

Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.

However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.

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Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.

At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.

On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.

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Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.

The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.

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