iWorld
Google opens video marketplace
MUMBAI: Live from the 2006 Consumer Electronics Show (CES), Google Inc. announced the planned opening of the Google Video store, the first open video marketplace enabling consumers to buy and rent a wide range of video content from a major television network, a professional sports league, cable programmers, independent producers and film makers.
This fast growing collection of videos will include prime-time and classic hits from CBS, a full slate of NBA games from this season and outstanding performances from the past, music videos from Sony BMG, Charlie Rose interviews as well as news and historical content from ITN and new titles being added everyday, informs an official release.
“Google Video will let you watch lots of high quality video on the web for the first time. You can search and browse, and we make it fast and easy for you to watch,” said Google’s co-founder and president, Products Larry Page. “For video producers and anyone with a video camera, Google Video will give you a platform to publish to the entire Google audience in a fast, free and seamless way.”
Available soon, people who visit the Google Video homepage at http://video.google.com will be able to browse listings of video by category from the store or search Google’s entire collection of videos by simply entering keywords into the search box, the release adds.
“This is yet another exciting platform in which CBS can leverage its market-leading content to a whole new audience,” said CBS Corporation president & CEO Leslie Moonves. “Making our programming accessible to the Google Video store guarantees our shows significant new exposure to millions of users who are likely to access this web service and who may not be traditional TV viewers. As the industry’s most prolific generator of popular TV content, it’s only natural that CBS would partner with Google on this service, which is destined to become one of the web’s most popular destinations.”
CBS’s current primetime hits will include CSI: Crime Scene Investigation, NCIS, Survivor and The Amazing Race. Library classics will include I Love Lucy, The Brady Bunch, The Twilight Zone, MacGyver, Have Gun Will Travel, Mannix, My Three Sons, Star Trek: Deep Space Nine and Star Trek: Voyager. All CBS programs will be presented commercial free.
Google Video will also feature NBA games from this season and some of the greatest individual performances in NBA history. Marking the first time NBA fans can purchase full NBA contests on the Web, each NBA game for the rest of this season, including the NBA Playoffs and The Finals, will be available to fans in its entirety 24 hours after the contest’s conclusion. In addition, the highest scoring games of several of the NBA’s best players will be available including Kobe Bryant’s 62 point performance in three quarters vs. Dallas last month.
Additional highlights of Google’s video collection will include:
Music videos from Sony BMG. The line-up of launch videos includes offerings from some of SONY BMG’s global superstar artists, including Christina Aguilera, Beyonce, Kenny Chesney, Destiny’s Child, Kelly Clarkson, Alicia Keys, Lil’ Flip, Jessica Simpson, Shakira, System of a Down, Switchfoot, Usher, and many more.
Feature Length Independent Films from Greencine.com. Including works by legendary Polish director Andrzej Wajda (Promised Land), documentary filmmaker Ted Bonnitt (Mau Mau Sex Sex) and independent actor/director Caveh Zahedi (In the Bathtub of the World).
Historic, news and educational footage from ITN. This material ranges from coverage of key events in 2005 such as the Pope John Paul II’s death, back to a recording of the 1896 coronation of Tsar Nicholas II – one of the earliest known pieces of moving imagery.
Charlie Rose interviews. Including interviews with Henry Kissinger, Oliver Stone, Quentin Tarantino, Martha Stewart, Martin Scorsese, Harrison Ford, Dan Rather, Charles M. Schulz, Steve Jobs, Jay Leno, Tom Brokaw, and others.
Cartoon classics from Classic Media. Featuring many of the world’s most famous animated series such as Felix the Cat, Casper The Friendly Ghost, and Rocky and Bullwinkle.
Children’s educational programming from CLEARVUE & SVE. Educational video topics vary from teen education on tattoos to explanations about the workings of the human brain.
Clips from Getty Images’ Archive Films Collection. A diverse collection of short clips that capture personalities, moments and eras throughout history – selected from vintage newsreels and educational film, as well as contemporary news and events from around the world.
There will be thousands of titles for sale in the Google Video store with more titles added everyday. The list of content producers will also include a broad range of entertainment and educational partners including among others, BlueHighways TV, CareTALK, Fashion TV, here! TV, HDNet, HilariousDownloads.com, Image Entertainment, iWatchNow.com, Kantola Productions, MediaZone.com, Plum TV, PorchLight Entertainment, SOFA Entertainment, Teen Kids, Trinity Broadcasting Network, WGBH, Wheels TV, and Wilderness Film India Ltd.
iWorld
Print perfect OTTplay bowls a culture driven campaign
From penguins to passion the brand turns India Pakistan into print powered moment marketing.
MUMBAI: When cricket fever meets front-page ink, sparks are bound to fly. And as the latest India–Pakistan clash gripped the nation, OTTplay decided not just to ride the wave but to print it in bold.
In a move that blends real-time agility with old-school authority, OTTplay rolled out a specially curated print campaign amplified by the century-old legacy of the Hindustan Times network. The strategy is simple but sharp: take the speed of pop culture, anchor it in the credibility of print, and make a sporting spectacle feel even larger than life.
The campaign kicked off during the T20 build-up with a creative inspired by the viral “Penguin” moment that flooded social media timelines. Instead of letting the meme melt away, OTTplay spun it into a witty cricket hook, tying internet chatter directly to the anticipation around the high-voltage fixture. It was playful, timely and unmistakably plugged into the cultural pulse.
Then came the dramatic “U-turn” in the narrative around the India–Pakistan match. OTTplay responded in near real time, crafting a clever print execution that mirrored the emotional swing fans experienced. In doing so, the brand demonstrated that even a medium often seen as static can move at the speed of culture when the thinking is sharp enough.
With Valentine’s Day in sight, the narrative pivoted once again. This time, OTTplay reframed the rivalry through the lens of love and passion, turning cricket’s most intense contest into a metaphor for romance, intensity and emotional investment. The result is a campaign that speaks not only to die-hard cricket followers but to anyone who understands that some rivalries are just another form of love.
OTTplay co-founder and CEO Avinash Mudaliar summed it up succinctly, saying that the India–Pakistan match “isn’t just a game, it’s an emotion,” and that the campaign is about tapping into that emotion in real time. By leveraging the reach and trust of Hindustan Times, he noted, OTTplay has brought moment marketing into a space often perceived as static, turning print into a high-impact storytelling vehicle that marries credibility with cultural immediacy.
The medium choice is as telling as the message. In an era dominated by scrolls and swipes, OTTplay’s use of a 100-year-old print platform signals a deliberate blend of tradition and trend. The creatives are not just ads; they are front-page conversations, designed to stop readers mid-sip and mid-scroll.
As anticipation builds around the marquee showdown, OTTplay’s message is clear: don’t just watch the moment unfold, stream it. As India’s leading OTT aggregator, the platform offers access to more than 30 OTT services, including JioHotstar, Zee5, SonyLiv, Lionsgate Play and Aha, positioning itself as the gateway to the big game and the bigger story around it.
In a season where every ball counts and every headline matters, OTTplay has managed to do both bowl fast in culture and land squarely on the front page.
