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Vinod Bhat joins Tata AutoComp as chef digital officer
MUMBAI: Industry veteran Vinod Bhat has moved on from Vistara Tata SIA Airlines after a stint of almost four years. He has been hired by Tata AutoComp Systems as chief digital officer. Tata AutoComp specialises in the design, development, manufacturing, and supply of a broad range of automotive products and services.
A long serving staunch Tata loyalist, Bhat’s first job was with TCS where he spent 28 years rising to global business head consumer packaged goods – UK, Ireland and Europe and delivery center head before departing for Vistara Tata.
“As chief digital officer (CDO) at Tata AutoComp (Taco), I will be driving digital transformation across the Taco group through new age digital technologies like artificial intelligence/ gen-AI, IOT, IIOT, RFID, plant automation and manufacturing excellence, Tata data maturity, Tata cyber security, B2B/B2C/B2E use cases and so on.” Said Bhat on Linkedin
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Star Sports under fire for ‘cringe’ India vs South Africa Super 8 promo
Broadcaster accused of arrogance and disrespect as fans slam Super 8 promotion
AHMEDABAD: Star Sports is facing a wave of criticism after its latest promotional campaign for the India–South Africa T20 World Cup Super 8 match triggered a fierce social media backlash, quickly dubbed “Cupcakegate”.
The advertisement, released this week, hinges on a cupcake metaphor that many viewers have condemned as patronising and disrespectful. In the clip, an Indian supporter mockingly offers a pink cupcake to a South African fan, a visual jibe widely interpreted as portraying the Proteas as a soft, easily beaten opponent.
The backlash has been swift across platforms such as X and Reddit, with fans and commentators accusing the broadcaster of tone-deaf bravado at a crucial stage of the tournament. The criticism is sharpened by the context: both India and South Africa arrive in the Super 8s unbeaten, undermining any suggestion of a one-sided contest.
Online, the cupcake symbol has been read as carrying multiple barbs. Some users argue it alludes to South African president Cyril Ramaphosa’s domestic nickname, while others see it as recycling the long-running “chokers” trope associated with South Africa in ICC tournaments. The casting choice has also drawn scrutiny, with viewers noting the physical disparity between the actors playing the two fans, which critics described as a cheap attempt to belittle the opposition.
Even Indian supporters have joined the pile-on. Many warned that such chest-thumping marketing risks “jinxing” the team, pointing to past tournaments where aggressive campaigns preceded unexpected defeats.
Star Sports is no stranger to rivalry-led advertising, having struck gold with its earlier “Mauka Mauka” series. But analysts say the cupcake campaign misreads a fanbase that has grown less tolerant of overtly mocking narratives and more attuned to sporting parity and respect.
India and South Africa meet on Sunday, 22 February, at the 132,000-seat Narendra Modi Stadium. With South Africa securing their Super 8 berth through a commanding win over the UAE, the fixture is widely billed as a heavyweight clash, not the walkover the ad appears to suggest.
