MAM
UTV Bindass aims at strong growth in FY’11
MUMBAI: After consolidating its position among the youth entertainment channels, UTV Bindass, the UTV Global Broadcasting (UGBL) channel, is now gearing up to monetize its position.
“All our efforts are paying in the expansion of the brand and we are seeing a significant jump in the revenues this year,” says UTV Bindass business head Nikhil Gandhi.
Bindass fights in a market which is too cluttered with youth and music channels including MTV, Channel [V], Mastiii, and 9XM.
So far, MTV gets the lion’s share of the revenue in the genre. So will Bindass come closer to MTV?
Answers Gandhi, “We will end the fiscal very close to our nearest competitor.”
Bindass was launched in September 2007, touted as the first 360 degree entertainment brand for Indian youth. Bindass adopted the brand values of youth – fun, frank, and fearless – and built it as a platform to cath its target audience using TV, movies, web, mobile, ground and campus activities.
“We have grown to become the number one channel in the genre, because we understood the need of the youth. It is a result of extensive research and planning,” claims Gandhi.
Gandhi is also pinning hopes on the upcoming shows, which the channel will launch in the coming six months, to take its share further.
“The next four months are very important for us. You will see new format shows, one reality show in dating space, one more relationship based. We will also launch a action reality show and a youth-based fiction show in the fourth quarter of the fiscal,” Gandhi adds.
Further, the channel is also looking at advertiser funded programming (AFP) as a major revenue stream. “We have set up a special team, which will take care of the AFPs. We are taking this very seriously,” Gandhi said.
Interestingly, 15 per cent of MTV’s revenue comes from Viacom Brand Solutions (client lead stuff, events and advertiser funded programming). The channel has done some AFP shows like Pulsar MTV Stunt Mania, and MTV Force India The Fast and The Gorgeous.
Brands
Manindra Mohan joins CoinDCX as SVP & head – data & analytics
Former Amazon and Unacademy analytics leader to scale crypto insights
MUMBAI: India’s crypto exchange CoinDCX has appointed Manindra Mohan as SVP and head of data and analytics, bringing on board a seasoned data strategist at a time when the country’s digital asset market is entering a decisive phase.
In his new role, he will steer enterprise-wide data science, analytics and business intelligence initiatives. His mandate spans product, growth, risk and customer experience, with a clear brief to embed data-led decision-making into the company’s core as it scales across India and beyond.
Announcing the move, Mohan said he was “thrilled” to join CoinDCX, calling the Indian crypto market pivotal and ripe with opportunity. He thanked co-founders Sumit Gupta and Neeraj Khandelwal, along with Mridul Gupta, for the opportunity to help shape what he described as the future of finance.
He noted that architecting data solutions for a 24 hour global asset class presents a formidable challenge. Yet, he added, the chance to redefine financial access and drive crypto adoption “across every pin code in India” makes the task compelling.
Mohan arrives with nearly two decades of experience across technology, media and digital platforms. Before CoinDCX, he served as head of data science, analytics and BI at Carousell Group. Prior to that, he was SVP and head of analytics at Unacademy, where he built and scaled the analytics and insights function supporting product, sales, marketing and finance teams.
His earlier stints include heading analytics for Amazon prime video in India, where he oversaw data across product, acquisition, engagement and content, as well as serving as senior manager data sciences and advanced analytics at VMware and senior manager marketing and digital analytics at Dell Technologies. He began his career as senior business analyst at Cognizant, working on large scale crm and analytics implementations for global clients.
Colleagues describe Mohan as a builder of teams as much as models. From managing global analytics rollouts to leading large cross functional units, he has consistently combined statistical rigour with commercial instinct.
At CoinDCX, that blend could prove timely. As crypto exchanges navigate regulation, volatility and rising user expectations, data is no longer a back office function. It is the compass. With Mohan at the helm of analytics, CoinDCX is betting that sharper insights will translate into deeper trust and broader adoption in a market that never sleeps.
