MAM
BBDO appoints Varun Mehta as senior creative director
MUMBAI: BBDO India has roped in Varun Mehta as its senior creative director – special projects.
Mehta returns to advertising after an 18-month-long sabbatical and will be based in Mumbai.
Says Josy Paul, “BBDO India will leverage Varun‘s strengths as a conceptualiser, copywriter, photographer, illustrator, QuarkXPressor and sculptor!”
Mehta started his career in advertising in 1999 as a copywriter with O&M (Ogilvy & Mather), where he worked for nearly three-and-a-half years. There he worked on various accounts including Orange, World Gold Council and Asian Paints.
After that, Mehta had a short spell of about eight months with McCann Erickson. He then moved on to TBWA India where he worked for about two years, and handled clients such as Samsonite, BPL Mobile and Indian Oil.
Mehta has also worked with Rediffusion DY&R and Mudra.
Paul further adds, “Like cricketer Harbhajan Singh, we expect Varun to throw a few ‘doosras‘, and create some surprising solutions for our client‘s brand problems. He will translate marketing objectives into creative strategies and help in production and marketing collateral.”
Brands
Zepto sets up mini delivery hub at AI Summit
Quick commerce goes live at venue with 1,700 daily orders
NEW DELHI: At a summit devoted to the future of artificial intelligence, quick commerce quietly stole the show at ground level. Zepto set up a compact Delivery Hub at the India AI Impact Summit, turning the venue into a live demonstration of instant retail in action.
Built at roughly one third the size of a standard 4,000 sq ft dark store, the scaled down hub was engineered for speed. Despite its smaller footprint, it was stocked with more than 10,000 stock keeping units curated specifically for summit attendees. From mid morning cravings to late afternoon slumps, the shelves were primed for every possible need.
Till Wednesday, the hub was processing an average of 1,700 orders a day. Lunch hour emerged as the clear rush period, as delegates swapped panel discussions for paneer puffs and product demos for Diet Coke. Snacks topped the order charts, followed by tea and other beverages.
Among the fastest moving items were samosas, plain Maggi, chicken puffs, Bisleri packaged drinking water bottles, Coca-Cola Diet Coke cans and Lay’s India’s Magic Masala potato chips. In short, comfort food met cutting edge tech.
The on site hub gave attendees near instant access to essentials without stepping outside the venue. More than just a convenience counter, it served as a real time case study of how technology led operations can power seamless commerce even at large scale events.
While speakers debated how humans and intelligent systems will co create and co work, Zepto offered a practical reminder that sometimes the smartest innovation is simply getting a hot snack into hungry hands, fast.
