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Tyroo splits biz into two units, gets heads
BANGALORE: Yahoo’s joint venture and horizontal ad network, Tyroo Media, has announced a few additions in their Sales and Performance team as a part of expansion of its services and clients.
Tyroo Media sees the need to segregate its business into two broad areas. Given the rapid increase in Internet businesses, Tyroo has created a business unit that will focus on serving the digital marketing needs of these advertisersddharth Puri, who is an old hand at Tyroo, will now be running this newly created, performance business.
Also, given the rapid increase in adoption of digital media advertising by brands, Tyroo has created a focused team to develop and grow this business. Piyush Rathi, who comes from digital agency and television ad sales background, joins as the national sales head.
Tyroo Media business head Nitin Chowdhary said, “Tyroo’s business continues to grow strongly with addition of several new capabilities – we announced our partnership with SlideShare recently, we also announced our large format ad product called VooDoo at the start of 2011. We continue to add newer advertisers in all sectors.”
Tyroo is seeing tremendous growth in the performance services, especially for Internet advertisers in verticals such as jobs, matrimony, travel, e-commerce, classifieds and others. Geetu Ahuja, who has almost a decade of Internet marketing experience, has joined as head of Performance Delivery.
Puri said, “Given her strong understanding of online marketing and her extensive experience with large clients, she will add immense value to Tyroo.”
Tyroo Media’s pay for performance contextual advertising network provides a platform for advertisers who want to reach targeted users and for publishers who want to monetise their online inventory to come together and do business.
MAM
Taboola names Krishan Bhatia as chief business officer
Digital ad veteran takes the reins to steer taboola’s global sales and AI growth
NEW YORK: Taboola has added Krishan Bhatia to its leadership team as chief business officer, signalling a bold push in global sales and partnerships.
Bhatia will spearhead revenue growth across Taboola’s full product suite, including its Realize performance advertising platform, publisher network, CTV performance, and generative AI offerings. He brings a proven record of driving growth at leading tech and media giants, including Amazon and NBCUniversal.
At Amazon, Bhatia launched and led the global video advertising business spanning Prime Video, Live Sports, Twitch, and third-party programmers as VP, global video advertising and partnerships. Prior to that, he served as president and chief business officer at NBCUniversal’s global advertising and partnerships division, overseeing digital, streaming TV, and advanced advertising.
“Krishan is joining Taboola at a pivotal moment in our journey,” said Taboola CEO Adam Singolda. “We are redefining performance advertising on the open web. Realize is gaining real momentum as advertisers look for scalable growth beyond search and social. DeeperDive is putting generative AI directly into publishers’ hands, helping them innovate and thrive. The opportunity ahead is massive.”
Singolda added that Bhatia’s experience in building global advertising businesses and executing at scale will complement Taboola’s growth. “We’ve built a strong foundation for long-term success, surpassing $2 billion in revenue under Eldad Maniv, our president and COO. With that momentum, I’m thrilled to welcome Krishan to the team to take our go-to-market execution to the next level.”
“Taboola has a bold vision, combining global scale and innovative technology to empower advertisers and publishers,” said Bhatia. “The launch of Realize has strengthened Taboola’s position as a leader outside search and social. With DeeperDive, generative AI, and a clear focus on partner success, there is a huge runway ahead. I’m excited to join the team at such a transformative time.”
With Krishan Bhatia on board, Taboola is all set to turn up the heat in performance advertising, blending global scale, AI innovation, and next-level partnerships to shape the future of the open web.
