MAM
Subramanian is OTS Advertising VP
MUMBAI: P Subramanian has joined OTS Advertising as VP strategy and planning.
Subramanian moves in from O&M Chennai, where he was head of client servicing.
Subramanian will be based in Hyderabad and report to OTS Advertising MD Venkat Jagdish. At OTS, he will be handling clients such as Lanco Group, GVK Group and Sujana Group.
This was Subramanian’s second tenure with O&M. Earlier, he had joined the agency as director of client servicing Hyderabad in 2002, before moving to Interface Communications Chennai as the branch manager in May 2006.
In 2009, Subramanian moved back to O&M Chennai as head of client servicing.
In a career of nearly two decades, Subramanian has also worked with agencies such as TBWA and Lintas and handled various brands including Margo from Henkel, Club Mahindra, Business Line, TAFE tractors, Apple, Reynolds and Arun Ice Creams.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
