MAM
Subramanian is OTS Advertising VP
MUMBAI: P Subramanian has joined OTS Advertising as VP strategy and planning.
Subramanian moves in from O&M Chennai, where he was head of client servicing.
Subramanian will be based in Hyderabad and report to OTS Advertising MD Venkat Jagdish. At OTS, he will be handling clients such as Lanco Group, GVK Group and Sujana Group.
This was Subramanian’s second tenure with O&M. Earlier, he had joined the agency as director of client servicing Hyderabad in 2002, before moving to Interface Communications Chennai as the branch manager in May 2006.
In 2009, Subramanian moved back to O&M Chennai as head of client servicing.
In a career of nearly two decades, Subramanian has also worked with agencies such as TBWA and Lintas and handled various brands including Margo from Henkel, Club Mahindra, Business Line, TAFE tractors, Apple, Reynolds and Arun Ice Creams.
MAM
HUL appoints Pavan Bedi as CMO for Foods business
Veteran marketer with 22-plus years at Unilever takes charge of foods portfolio in Mumbai.
MUMBAI: HUL’s foods division just got a seasoned flavour boost because when it comes to seasoning success, Pavan Bedi knows exactly how to stir the pot. Hindustan Unilever (HUL) has elevated long-time leader Pavan Bedi to chief marketing officer for its Foods business, the company confirmed on 23 February 2026. Bedi, who has spent over 22 years with the FMCG giant, shared the news himself on LinkedIn, writing: “I’m delighted to share that I will be stepping into a new role as CMO Foods, HUL”.
Before this Mumbai-based appointment, Bedi served as global brand vice president for more than four years. His career is dotted with high-impact global roles: he was global brand director for Pond’s (based in Singapore), driving innovation across South Asia, Africa, and the Middle East, led the high-profile rebranding of Fair & Lovely to Glow & Lovely as global brand director; and spent six years shaping Lifebuoy’s “Purpose agenda” and “Social Mission”, forging public-private partnerships with the United Nations and other platforms.
Now overseeing HUL’s sprawling foods lineup from staples to snacks and everything in between Bedi steps into one of the company’s most dynamic verticals at a time when consumer tastes are evolving fast. His track record blending global scale, brand transformation, and purpose-led marketing makes him a natural fit for steering strategic growth and creative campaigns in the category.
In his LinkedIn post, Bedi underscored his enduring commitment to Unilever’s vision, framing the move as another chapter in a career built on long-term impact rather than quick wins.
For an organisation that thrives on trusted, household names, Bedi’s elevation is less a surprise and more a reminder, the best recipes for growth often come from ingredients that have been simmering for over two decades. Whether it’s rebranding icons or building purpose at scale, he’s now tasked with making sure HUL’s foods business stays as appetising tomorrow as it is today.
