MAM
Sushma Jhaveri is Madison Media Infinity COO
Mumbai: Madison Media has appointed Sushma Jhaveri as COO of Madison Media Infinity.
Jhaveri moves in from Carat Media, where she was senior VP. She will be based in Mumbai and will lead a set of accounts in the Bombay office.
Jhaveri replaces Mallikarjundas CR, who recently joined Starcom MediaVest Group (SMG) as CEO.
Madison Media Group CEO Punitha Arumugam said, “I have interacted with Sushma at various industry forums in the past and found her perspective and inputs refreshing and concise. With Sushma becoming a Madisonite, I am delighted that we will now have her experience and inputs available to our portfolio of clients.”
Jhaveri has over 18 years of experience in Media planning and research having worked in companies such as Carat, Mindshare Fulcrum, TME and Synovate.
Jhaveri has worked with names such as Unilever‘s oral care and deodorant brands, Colgate, Britannia, Godrej Appliances, Heinz, Castrol, Viacom 18, ICICI Bank, Star Network, Shopper‘s Stop and HDFC.
In her research role, she has been involved with media research, micro market planning softwares, various ad tracking studies and formulating customised research for various brands.
Madison Media handles media planning and buying for various blue chip clients including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald‘s TVS, Britannia, Tata Tea, SpiceJet, Axis Bank, Domino‘s, Bharti Axa, Max Newyork Life Insurance, Tata Salt, Acer, Dish TV, Imagine TV, Times Television Network and Indian Oil.
Brands
Himanshu Khanna joins CKA Birla Group as group chief marketing officer: report
Former Raymond lifestyle CMO to lead group-wide brand and marketing strategy
MUMBAI: According to a media report citing industry sources, senior marketing leader Himanshu Khanna has joined CKA Birla Group as group chief marketing officer.
Khanna moves from Raymond Limited, where he served as chief marketing officer for the lifestyle division since August 2021, overseeing the marketing transformation of the company’s nearly $1 billion lifestyle business. His tenure featured a sharper consumer focus, a digital-first operating model and large-scale retail and brand modernisation.
At Raymond, Khanna led brand strategy and growth across a broad portfolio including Raymond suiting and shirting, Park Avenue, ColorPlus, Parx, Ethnix by Raymond, ready-to-wear, Raymond Home and Raymond made-to-measure. His remit also covered retail marketing, digital marketing, consumer insights, visual merchandising and brand protection.
Before joining Raymond, Khanna was business head for the FMCG division at RP-Sanjiv Goenka Group, with full P&L responsibility. During this period, he scaled the snack brand Too Yumm!, drove rapid revenue growth, led the integration of Apricot Foods following its acquisition and executed a business turnaround.
Khanna’s career spans over three decades across global consumer companies, with senior leadership roles at Beam Suntory, Wrigley, PepsiCo, Cadbury and Nestlé.
Widely regarded as a seasoned marketing operator, Khanna is a familiar presence at leading industry forums and is considered among the most in-demand marketing leaders in the country.
