MAM
Asci raps 3 ads for obscenity
MUMBAI: Advertising industry watchdog, Advertising Standards Council of India (Asci), has asked three advertisements to be taken off-air immediately, as they have been found ‘‘obscene‘‘ and ‘‘indecent‘‘.
The three culprits are two ads from Set Wet Zatak — Cool Talc and deodorant — and one Axe body spray spot.
The talc advert, shot in an old-fashioned tailor‘s shop, shows the tailor’s son applying the talc before measuring a lady, which leads to the objectionable scenes.
In the same company’s deodorant ad, a man with unbuttoned shirt sprays the deo before meeting up with the dentist. This ad by Zatak shows the dentist unbutton her blouse after smelling the deodorant.
Axe deodorant’s airport security ad has been axed as well. In this television commercial a woman security guard keeps frisking a man for a longer time than usual, because he is wearing Axe body spray.
When asked about the possibilities of modification in these ads, Asci general secretary Allan Collaco said, “There is very little to modify in these ads. Hence, they have been asked to go off-air immediately.”
In recent times, Asci has received numerous complaints against deodorant companies. Also, Information and Broadcasting Ministry had last month asked the body to take immediate action.
The decision was made at the Consumer Complaints Council (CCC) meeting held on 28 June.
Brands
Zepto sets up mini delivery hub at AI Summit
Quick commerce goes live at venue with 1,700 daily orders
NEW DELHI: At a summit devoted to the future of artificial intelligence, quick commerce quietly stole the show at ground level. Zepto set up a compact Delivery Hub at the India AI Impact Summit, turning the venue into a live demonstration of instant retail in action.
Built at roughly one third the size of a standard 4,000 sq ft dark store, the scaled down hub was engineered for speed. Despite its smaller footprint, it was stocked with more than 10,000 stock keeping units curated specifically for summit attendees. From mid morning cravings to late afternoon slumps, the shelves were primed for every possible need.
Till Wednesday, the hub was processing an average of 1,700 orders a day. Lunch hour emerged as the clear rush period, as delegates swapped panel discussions for paneer puffs and product demos for Diet Coke. Snacks topped the order charts, followed by tea and other beverages.
Among the fastest moving items were samosas, plain Maggi, chicken puffs, Bisleri packaged drinking water bottles, Coca-Cola Diet Coke cans and Lay’s India’s Magic Masala potato chips. In short, comfort food met cutting edge tech.
The on site hub gave attendees near instant access to essentials without stepping outside the venue. More than just a convenience counter, it served as a real time case study of how technology led operations can power seamless commerce even at large scale events.
While speakers debated how humans and intelligent systems will co create and co work, Zepto offered a practical reminder that sometimes the smartest innovation is simply getting a hot snack into hungry hands, fast.
