Hindi
Fox Star Studios’ Engaeyum Eppothum gets strong opening
NEW DELHI: Engaeyum Eppothum, Fox Star Studios and AR Murugadoss Productions‘ maiden co-production in Tamil that released in theatres on 16 September, has recorded an 80 per cent opening in Tamil Nadu and earned Rs 20 million.
“The film has been released in 128 theatres across Tamil Nadu and has received very positive response from people. The feedback from all release centers is very good. We plan to start our second co-production film in Tamil very soon,” Murugadoss said.
Fox Star Studios CEO Vijay Singh said, “The enthusiastic response to the film proves that audiences are keen to watch good cinema, even without big stars. We look forward to making more such interesting films in Tamil and other regional languages as well.”
‘Engaeyum Eppothum‘, a breezy romantic film with an ensemble of cast including Jai, Anjali, Ananya and Sharvanand in the lead roles. The film narrates the story of 2 couples whose lives are affected in a tragic road mishap. With Story, Screenplay, Dialogue & Direction are by M.Saravanan, the film has been appreciated for its strong message and powerful performances by its lead actors.
Engaeyum Eppothum will also be released in major markets including Bangalore, Andhra Pradesh, Delhi and key International markets in the subsequent two weeks.
The film is the first of a two-movie deal for co-producing Tamil films between Fox Star Studios and AR Murugadoss Productions.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
