MAM
Colors, Sony share 2nd spot
MUMBAI: Colors and Sony Entertainment Television shared the second spot among the Hindi general entertainment (GEC) space in the week ended 29 October as the former saw a 28 GRPs (gross rating points) jump while Set lost 22 GRPs in the week.
As per TAM data for the week 44 (HSM, C&S, 4+), Colors and Set both ended the week with 236 GRPs. Colors was, however, benefitted by the world TV premiere of Salman Khan starrer Ready.
The channel aired Ready twice – at 1 pm and at 8 pm on 23 October, however, despite all the marketing, the film could garner a TVR of 2.4 and 3.1 respectively.
Star Plus, meanwhile, is sticking on top, albeit the channel saw a 43 GRPs drop in the week to close at 273 GRPs (last week 316 GRPs).
Zee TV slid by 24 GRPs and closed the week at number four with 131 GRPs in its kitty while Sab was at number five with 118 GRPs (last week 121).
Imagine TV clocked 61 GRPs (last week 69) and was followed by Star One (40 GRPs) and Sahara One (30 GRPs).
Star Plus Saathiya remained the top watched show during the week with a peak TVR of 5.06. The channel also dominated the top 10 list with four more shows – Iss Pyaar Ko Kyaa Naam Doon (3.42 TVR), Pratigya (3.4 TVR), Yeh Rishta (3.36 TVR) and Diya Aur Baati Hum (3.11 TVR).
Set had three shows in the list – KBC (4.64 TVR), CID (4.11 TVR) and Bade Acche Lagte Hain (3.44 TVR).
Meanwhile, Colors had only two shows – Balika Vadhu (3.87 TVR) and Uttaran (3.47 TVR) in the list.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
