MAM
UTV Action dons new look
MUMBAI: UTV Action, the action movie channel from UTV stable has adopted a new on-air look.
The refreshed logo and new tagline of the channel captures the true essence of Hollywood. It is in line with the brand philosophy that is the ultimate destination for the best of Hollywood Action movies, the channel said.
The look of the new UTV Action will have distinct elements catering to the action, horror and sci-fi genre with key properties like ‘Saturday Power Premiere‘, ‘Big Bang Movie‘ and others redesigned to give audiences the opportunity to consume the best of action in true Hollywood style.
UTV Action business head Sameer Ganapathy said, “With the brand new look, UTV Action takes a step forward in offering latest and premium Hollywood action content to its viewers. We are sure that the new look will redefine the viewing experience making it the ultimate destination for Hollywood action.”
The new on-air concept is dynamic involving fast-paced graphics that give an extra edge to the action packed channel. The refreshed packaging consists of pulsating promos, menus, astons, edits and more that is sure to keep viewers at the edge of their seats.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
