MAM
Vh1 runs contest for ‘Mission Impossible: Ghost Protocol’
MUMBAI: Vh1 India and Viacom Motion Pictures have partnered to allow movie fans to watch an advance screening of the new ‘Mission Impossible‘ film.
The viewers get a chance to be a part of the exclusive screening and catch the action before it unravels to the world by participating in ‘Vh1 All Access Contest to Mission Impossible: Ghost Protocol‘.
The viewers need to SMS MIGP to 56882 to enter the contest and the few winners get a chance to watch the film at the special fan screening at IMAX Wadala on Sunday 4 December, 2011.
‘Mission Impossible: Ghost Protocol‘ will release on 7 December, 2011. The film sees Tom Cruise return. The other cast members include Tom Wilkinson, Simon Pegg and also Bollywood superstar Anil Kapoor.
Vh1 India channel head Ferzad Palia said, “The ‘Mission Impossible‘ series has an ardent fan following in India and Tom Cruise continues to rule the hearts of many. We at VH1 India have always tried to offer our viewers an experience which is unforgettable and hence we wanted to give the fans here in India a chance to be a part of this phenomenon much before the rest of the world does”.
MAM
Taboola names Krishan Bhatia as chief business officer
Digital ad veteran takes the reins to steer taboola’s global sales and AI growth
NEW YORK: Taboola has added Krishan Bhatia to its leadership team as chief business officer, signalling a bold push in global sales and partnerships.
Bhatia will spearhead revenue growth across Taboola’s full product suite, including its Realize performance advertising platform, publisher network, CTV performance, and generative AI offerings. He brings a proven record of driving growth at leading tech and media giants, including Amazon and NBCUniversal.
At Amazon, Bhatia launched and led the global video advertising business spanning Prime Video, Live Sports, Twitch, and third-party programmers as VP, global video advertising and partnerships. Prior to that, he served as president and chief business officer at NBCUniversal’s global advertising and partnerships division, overseeing digital, streaming TV, and advanced advertising.
“Krishan is joining Taboola at a pivotal moment in our journey,” said Taboola CEO Adam Singolda. “We are redefining performance advertising on the open web. Realize is gaining real momentum as advertisers look for scalable growth beyond search and social. DeeperDive is putting generative AI directly into publishers’ hands, helping them innovate and thrive. The opportunity ahead is massive.”
Singolda added that Bhatia’s experience in building global advertising businesses and executing at scale will complement Taboola’s growth. “We’ve built a strong foundation for long-term success, surpassing $2 billion in revenue under Eldad Maniv, our president and COO. With that momentum, I’m thrilled to welcome Krishan to the team to take our go-to-market execution to the next level.”
“Taboola has a bold vision, combining global scale and innovative technology to empower advertisers and publishers,” said Bhatia. “The launch of Realize has strengthened Taboola’s position as a leader outside search and social. With DeeperDive, generative AI, and a clear focus on partner success, there is a huge runway ahead. I’m excited to join the team at such a transformative time.”
With Krishan Bhatia on board, Taboola is all set to turn up the heat in performance advertising, blending global scale, AI innovation, and next-level partnerships to shape the future of the open web.
