MAM
P&G to support UK athletes during 2012 Olympics
MUMBAI: P&G, the company behind brands such as Fairy, Gillette, Pampers and Pantene has announced that it will be supporting a number of the UK‘s athletes in the build-up to and during the London 2012 Olympic and Paralympic Games.
In addition to supporting the Mums of Team GB through its ‘Thank You Mum‘ campaign, the company will also be sponsoring 11 leading UK athletes who will serve as ambassadors for P&G‘s individual brands through 2012.
P&G UK VP, MD Irwin Lee said, “We‘re very excited to welcome to the P&G family an impressive line-up of athletes who will help us celebrate the London 2012 Games and the role that Mums and families play in raising great kids and great champions. We are delighted to be part of the Olympic movement and to support Team GB and their families here in the UK.”
The athletes, who will be supported by leading P&G brands are Mark Cavendish (Road Cycling), Jessica Ennis (Athletics), Sir Chris Hoy(Track Cycling), Jeanette Kwakye (Athletics), Keri-Anne Payne (Swimming), Victoria Pendleton (Track Cycling),Paula Radcliffe (Athletics), Jenna Randall (Synchronised Swimming), Ben Rushgrove (Paralympic Athletics), Liam Tancock (Swimming), and Sophia Warner (Paralympic Athletics).
Lee added, “Each of these athletes is leading the way in their individual fields and embody the values of leadership, integrity and passion for winning that we set for ourselves and our brands at P&G.”
Earlier this year, P&G UK launched its ‘Thank You Mum‘ campaign to celebrate and recognise the contributions of all mums. This was followed in October 2011, with the announcement of its ‘nearest and dearest‘ partnership with the BOA and BPA to support the friends and families of athletes leading up to and during the Games.
P&G will also ensure every Team GB athlete‘s mum gets to see their son or daughter compete by providing free tickets to their first appearance at the London 2012 Olympic or Paralympic Games.
P&G‘s sponsorship and marketing activity for London 2012 is an important step in a decade-long, global partnership with the IOC spanning the next 10 years until 2020.
The partnership begins with London 2012 and continues with the subsequent four Olympic Games: Sochi 2014, Rio 2016, Pyeongchang 2018 and the 2020 Games. The newly unveiled GB athletes will feature in a variety of sponsorship, marketing and advertising campaigns for P&G‘s individual brands in the run-up to and during London 2012.
Brands
Hyundai launches updated Ioniq 5 with 84 kWh battery, 690 km range
Priced at Rs 55.7 lakh, adds design, tech and safety upgrades.
MUMBAI: Charge it up, stretch it out, Hyundai’s latest electric upgrade is going the distance, quite literally. Hyundai Motor India Limited (HMIL) has introduced an updated version of its Ioniq 5, packing in a larger 84.0 kWh battery that delivers a claimed range of up to 690 km (ARAI-certified), marking a significant leap in everyday usability for its flagship electric SUV.
Built on Hyundai’s Electric Global Modular Platform (E-GMP), the refreshed IONIQ 5 aims to balance performance with practicality, reducing range anxiety while making long-distance electric travel more viable. The upgrade builds on a model that has already secured global recognition, including the World Car of the Year title.
The changes aren’t just under the skin. On the outside, the SUV gets a sharper, more futuristic look with redesigned front and rear bumpers, new skid plates, sporty alloy wheels, a revised rear spoiler and updated V-garnish lighting, all while retaining its signature Parametric Pixel design.
Inside, Hyundai has focused on making the experience more intuitive. The cabin now features a redesigned three-spoke steering wheel with illuminated pixel elements, dual 12.3-inch displays, and a reworked wireless charging pad integrated with physical controls for seat functions small tweaks that aim to improve day-to-day usability.
On the tech front, the IONIQ 5 gets Hyundai’s Connected Car Navigation Cockpit (ccNC), Controller Over-the-Air (C-OTA) updates, and now supports wireless Android Auto and Apple CarPlay. New additions such as Active Sound Design and in-car payment integration for EV charging reflect a push towards a more seamless, connected ownership experience. Remote immobilisation via Bluelink has also been introduced as an added security layer.
Safety sees incremental upgrades too, with features like Parking Collision-Avoidance Assist (Rear) and side parking distance warnings enhancing manoeuvrability in tight urban spaces.
The updated IONIQ 5 is available in four colour options Gravity Gold Matte, Midnight Black Pearl, Titan Grey and Optic White with an Obsidian Black interior theme.
Priced at Rs 55.7 lakh (ex-showroom), the new IONIQ 5 positions itself as a more rounded offering, less about futuristic promise, and more about making electric mobility fit seamlessly into everyday life.
