MAM
HDFC Life launches new ad campaign
MUMBAI: Private life insurance company, HDFC Life, is launching a new ad campaign to raise awareness about online term insurance plans and the easy mode to buy insurance.
The campaign has been created by Leo Burnett and produced by Code Red films.
The ad campaign will be first launched on youtube.com, specifically targeted at the well-informed, digitally aware users.
HDFC Life’s new ad campaign aims to reach out to about 4 million unique users on youtube who will watch the commercial before the television audiences.
There are five TVCs that trigger the conversation that ensure complete financial security of loved ones forever; one needs to plan ahead – a thought articulated as “Ab mein bhi Sar Utha ke kah sakta hoon… I Love my Family” in a campaign message.
The USP of this campaign is the tag line which maintains the initial core idea of the brand- ‘self respect and financial independence.’ HDFC Life’s new online term insurance plan, Click2Protect, offers the convenience of experiencing a simple, fast, convenient, transparent, and cost-effective way of buying a life insurance plan.
HDFC Life EVP and head, marketing and direct channels Sanjay Tripathy said, “Following the launch of HDFC Life Click2Protect, we have embarked on this new marketing campaign to spread awareness about the importance of an online term plan, the needs they cater to, and how they are relevant to a consumer’s life.”
“The expression ‘I love my family, do you?’ is derived from the insight that for Indians family comes first and they want to secure their family’s current lifestyle, dreams and goals even when they are not around. The entire campaign comprises five films addressing the most important need at different life-stages of the bread earner including securing old parents, marrying and securing one’s spouse, birth of a child, maintaining a comfortable standard of life & managing liabilities like home loan home loan,” he added.
Leo Burnett NCD KV Sridhar said, “The campaign stems from a simple truth – if we love someone then we‘ll ensure that he/she will never have to suffer, after we‘re gone. Since ‘term insurance‘ as a product is designed to protect the family from any financial downfall in case of untimely demise of the policy holder, the above mentioned truth lends itself meaningfully to the creative idea. It is simple – if you really love your family, you will sign up for term insurance, which translates into a man proudly wearing the badge of ‘I love my family‘ and the things he does to ensure that at every stage of life his family is well protected. The campaign also showcases the benefits of term insurance at every stage of life in an engaging manner.”
Apart from television and digital, HDFC plans to take this film to other mediums such as print and OOH.
MAM
Taboola names Krishan Bhatia as chief business officer
Digital ad veteran takes the reins to steer taboola’s global sales and AI growth
NEW YORK: Taboola has added Krishan Bhatia to its leadership team as chief business officer, signalling a bold push in global sales and partnerships.
Bhatia will spearhead revenue growth across Taboola’s full product suite, including its Realize performance advertising platform, publisher network, CTV performance, and generative AI offerings. He brings a proven record of driving growth at leading tech and media giants, including Amazon and NBCUniversal.
At Amazon, Bhatia launched and led the global video advertising business spanning Prime Video, Live Sports, Twitch, and third-party programmers as VP, global video advertising and partnerships. Prior to that, he served as president and chief business officer at NBCUniversal’s global advertising and partnerships division, overseeing digital, streaming TV, and advanced advertising.
“Krishan is joining Taboola at a pivotal moment in our journey,” said Taboola CEO Adam Singolda. “We are redefining performance advertising on the open web. Realize is gaining real momentum as advertisers look for scalable growth beyond search and social. DeeperDive is putting generative AI directly into publishers’ hands, helping them innovate and thrive. The opportunity ahead is massive.”
Singolda added that Bhatia’s experience in building global advertising businesses and executing at scale will complement Taboola’s growth. “We’ve built a strong foundation for long-term success, surpassing $2 billion in revenue under Eldad Maniv, our president and COO. With that momentum, I’m thrilled to welcome Krishan to the team to take our go-to-market execution to the next level.”
“Taboola has a bold vision, combining global scale and innovative technology to empower advertisers and publishers,” said Bhatia. “The launch of Realize has strengthened Taboola’s position as a leader outside search and social. With DeeperDive, generative AI, and a clear focus on partner success, there is a huge runway ahead. I’m excited to join the team at such a transformative time.”
With Krishan Bhatia on board, Taboola is all set to turn up the heat in performance advertising, blending global scale, AI innovation, and next-level partnerships to shape the future of the open web.
