MAM
Raj Kamble quits BBH, Russell Barett takes over
MUMBAI: Raj Kamble, managing partner at BBH India, has called it quits.
Russell Barett, who served in the agency as executive creative director up till now, will replace Kamble.
Prior to his post at BBH, Kamble was senior vice-president and creative director, global P&G and Gillette businesses, BBDO Worldwide New York.
BBH global founder Sir John Hegarty said in an official statement released by the agency, “It is always sad when great creative people leave you, but it‘s even greater when you can promote an outstanding creative leader from within. Barett has created most of our best work and put BBH India on the creative map. I believe with his creative leadership our Mumbai office will go from strength to strength.”
Barett, who joined BBH India in April 2010 as executive creative director, will join managing partners Subhash Kamath and Partha Sinha in leading the Indian operations. In the past year, Barett has handled campaigns for clients such as Google Chrome, TVS Wego, World Gold Council, and VAT 69, amongst others.
MAM
Tops unleashes ‘Foodies Ka Choice’ campaign with Kareena Kapoor
New TVC spotlights bold flavours for modern food lovers, launched 18 February 2026 as AWL-backed push.
MUMBAI: Tops is dishing out a campaign so flavour-packed it could make even the pickiest eater say, “That’s the one!” GD Foods Mfg. (I) Pvt. Ltd., the force behind the Tops brand of sauces, pickles, and condiments, now backed by AWL Agri Business Ltd. unveiled its latest television commercial on 18 February 2026 as the kick-off to the ‘Foodies Ka Choice’ campaign. Starring brand ambassador Kareena Kapoor, the TVC dives into everyday foodie moments that hit home for home cooks, snackers, and flavour chasers who refuse to skimp on taste.
The spot builds on the insight that real food enthusiasts put flavour first no compromises, just bold, authentic hits across cooking and snacking. It positions Tops as the everyday sidekick for everything from quick bites to creative kitchen experiments, sharpening its appeal among younger, urban households where food doubles as comfort, creativity, and self-expression.
AWL Agri Business Ltd. COO of the sauces and condiments business Arvind Kumar Sharma said, “Tops has always enjoyed a strong presence in Indian kitchens. With this campaign, we are elevating that connection emotionally, positioning it as an enabler of evolving food habits. Our diverse portfolio caters to everyday-cooking as well as indulgent snacking. Kareena Kapoor’s presence amplifies this narrative by embodying confidence, modernity and the spirit of today’s foodies.”
Kareena Kapoor herself chimed in, “I am a complete foodie at heart! And if there’s one thing food lovers agree on, it’s that taste comes first. What I love about Tops is that it celebrates people who truly care about taste. ‘Foodies Ka Choice’ isn’t just a campaign, it’s a reminder that when it comes to flavour, we shouldn’t settle for anything less than the best.”
This marks one of the first big marketing moves since AWL Agri Business stepped in as strategic partner for GD Foods, blending AWL’s distribution muscle and scale with Tops’ long-standing rep for innovation and trust. The brand’s lineup pickles, tomato ketchup, culinary sauces, speciality sauces, and instant mixes gets a fresh spotlight to boost salience across segments.
A full 360-degree rollout follows, TV, cinema, digital, social media, OTT, radio, and digital audio to blanket urban and emerging markets. Whether you’re whipping up dinner or raiding the fridge at midnight, this campaign’s betting you’ll reach for Tops when taste is non-negotiable. In a world of bland options, it’s serving up a reminder, good food deserves the best backup.
