MAM
Indo-Aussie series: ODIs get 2.12 TVR
MUMBAI: The ongoing ODI Tri series between India, Australia and Sri Lanka has delivered a TVR of 2.12 for the first three matches.
There is a huge gap in the ratings, though, when India is
playing. The highest rated match was for the first contest between India and Australia, which got a TVR of 2.94. The fact that India is playing in a competitive manner bodes well for the ratings, going forward.
However, the Australia versus Sri Lanka match did not even touch a TVR of 1.
In comparison to the ODIs, the ratings for the India-Australia Test matches were poor. The four Test, where India fared poorly, got a TVR of 0.74. In the earlier 2007-08 series down under where India fared well, the average ratings stood at TVR of 1.45. Not surprisingly this time the fourth test fared the worst with a TVR of 0.49 as India had lost the series by then.
MAM
Deep Chhabria steps up to APAC creative lead at Netflix
Veteran marketer expands role from India+SEA to oversee creative across Asia-Pacific after four-plus years at streamer.
MUMBAI: Deep Chhabria is levelling up at Netflix proving that when it comes to creative partnerships, he’s got the whole binge-watching region on speed dial. The streaming giant has elevated Chhabria to APAC creative lead, expanding his remit beyond his previous focus on India, South East Asia, Taiwan, and Hong Kong. Having clocked over four years with Netflix, he’s been the mastermind behind some of the platform’s most talked-about brand tie-ups in the region.
Standout collaborations under his watch include the Stranger Things 5 x Instamart mash-up, the cheeky Ba***ds of Bollywood activations with Boat and Airtel, Squid Game 2 hook-ups featuring Knorr, 5 Star, and Swiggy, plus the 4700 BC x Netflix play. He’s also driven key distribution deals like Netflix on Vi and Airtel Prepaid, blending content buzz with real-world accessibility.
With roughly 14 years in the game, Chhabria’s CV boasts stints at top agencies such as BBH India, Ogilvy & Mather, and Saatchi & Saatchi honing the craft that makes ads feel less like sales pitches and more like must-watch episodes.
Outside the office, he’s no stranger to the spotlight, a tutor at Miami Ad School in Mumbai, where his students have scooped gongs at Portfolio Nights, The One Show, and D&AD. Oh, and he’s a stand-up comedian who’s notched over 500 gigs across India and the US, even landing spots on Comedy Central India because apparently juggling global campaigns and killer punchlines is just another day at the desk.
The promotion underscores Netflix’s push to keep its APAC creative edge sharp amid fierce competition in the streaming wars. For Chhabria, it’s less a step up and more a wider canvas ready to script the next chapter of binge-worthy marketing magic across the region.
