MAM
Vodafone brings back the ‘pug’
MUMBAI: Mobile service provider Vodafone has once more unleashed its canine mascot on its audiences in a series of TVCs that focus on the quality of its network.
The campaign has been conceptualised by its creative agency Ogilvy and Mather.
The campaign will be rolled out in a phased manner over the next six weeks. Vodafone will use multiple media platforms like print, outdoor, digital and innovations apart from television commercials.
Speaking about the new campaign, Vodafone India SVP brand communication and insights Anuradha Aggarwal said, “The pug has been a very well-liked Vodafone advertising icon for network and services. The brand proposition of the current campaign is about our superior network and who better to helm it than the pug. The current network quality campaign on propositions of instant connections, voice quality and uninterrupted conversations have been captured across three stages of friendship for the girl and the boy.”
The first commercial in the campaign tells the story of a young boy and girl who see each across the playground. The cellular company‘s mascot helps the two connect by running off with the girl‘s scarf and drops it off at the boy‘s feet giving them a chance to meet. The film is 55 seconds long.
So where do the Zoozoos go from here? Clarifying on the point Aggarwal explained, “Zoo Zoo is a Vodafone advertising mascot that is used whenever we introduce new products and services. As the current campaign is to reinforce network quality perceptions we have used the pug which is synonymous with our network and customer service. The Zoo Zoo‘s return will be dictated by our need to advertise new products.”
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
