MAM
BBDO bags Racold’s creative biz
MUMBAI: BBDO India has won the creative mandate of Racold Thermo’s flagship water heater brand, Racold, following a multi-agency pitch involving iterations over two months.
The account will be handled out of Mumbai office of the agency. The agency will be looking after the creative of both ATL and BTL campaigns of the brand.
Racold Thermo MD Mathew Job said, “Over the last few weeks, we have gone through a rigorous process to select an advertising agency to partner with us. We are excited to travel the next phase of our brand journey in partnership with BBDO.”
BBDO India CEO Ajai Jhala added, “Racold has been an integral part of more Indian bathrooms than any other brand and now wants to play a more active role in people’s lives. We, at BBDO, are very excited that we have been chosen to take Racold the next horizon”.
Racold Thermo is a fully owned subsidiary of Ariston Thermo Spa. With a complete range of electrical, gas and solar water heaters, Racold Thermo is now providing complete water heating solution to all the sectors i.e. domestic, commercial and industrial.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
