MAM
Saatchi & Saatchi appoints Ashutosh Karkhanis as ECD- Mumbai
MUMBAI: Saatchi & Saatchi India has announced the appointment of Ashutosh Karkhanis as executive creative director-Mumbai.
In his new role, Karkhanis will be heading the creative team in Mumbai.
Karkhanis is currently serving his notice period at Ray and Keshavan, The Brand Union where he was working as the creative director. He will join Saatchi & Saatchi from 3 May.
Saatchi & Saatchi- India NCD Ramanuj Shastry said, “Ashu is an awesome talent. I worked with him at Rediffusion Y&R and in the process became a fan of his work – be it advertising, design, digital or photography. He will bring with him new energies and new thinking that is invaluable.”
Saatchi & Saatchi GM Mumbai Nisha Singhania said, “Ashu will be a critical driver of transformation at Saatchi & Saatchi. Having worked with Ashu both at Grey and at Rediffusion, I find his passion for ideas absolutely infectious. His experience in design and digital gives us the edge that we need to succeed in today’s VUCA world.”
On his new role Karkhanis said, “Today when I see my young sons playing on the ipad, I realise that digital is the future. Meeting with the Saatchi team confirmed my belief. With Saatchi & Saatchi I have found the perfect match.”
Karkhanis comes in with over 20 years of experience and has spanned advertising, design and digital.
Prior to joining The Brand Union, he has worked with Lowe, Enterprise, Ambience, Grey, Contract and Rediffusion Y&R. He has worked with clients such as Britannia, Unilever, Kotak Mahindra, HSBC, Asian Paints, Taj Hotels, Economic Times, Kingfisher Airlines, Himalayan Water, Tata Nano and Tata Sky.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
