Hindi
Ram Gopal Varma opens dud ‘Department’
MUMBAI: Ram Gopal Varma has delivered one more dud with Department as the movie failed to draw a decent opening day crowd and accounted for a poor weekend collection of Rs 71 million.
Ishqzaade has proved to be a small film with big potential. It ended its first week with a healthy collection of Rs 257.5 million and has remained steady over its second weekend to collect Rs 74 million. The first 10 days total collections stood at Rs 331.5 million.
Dangerous Ishq proved a debacle. With an outlay of Rs 210 million, the film managed a meagre Rs 59 million in its first week. Despite hugely cutting down on the number of screens from 1,060 to just 180 screens, the film netted only Rs 1 million in its second weekend.
Jannat 2 collected Rs 68 million in its second week, taking its two-week total to Rs 424 million.
Tezz scrapped the bottom with Rs 2 million in its third week.
Vicky Donour continued to hold its own irrespective of IPL matches and other new releases. The film collected a Rs 41 million in its fourth week, taking its tally to Rs 355 million.
Housefull2 netted Rs 9.5 million in its sixth week. The movie has so far collected Rs 1.18 billion.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
