MAM
Mindshare & Google launch Mobile Garage
MUMBAI: Mindshare and Google are jointly launching ‘Mobile Garage‘, a venture that will let the agency network use Google‘s mobile expertise to supercharge the use of mobile for its global client base.
To start with, Mobile Garage will see setting up mobile hubs in New York, London and Singapore where Mindshare clients will get access to mobile strategists and product experts.
The hubs, which will consist of a mix of Mindshare and Google employees, will work across all aspects of the mobile eco-system like search optimisation, app development, strategy, planning and creative optimisation.
The new venture aims to give Mindshare clients an advantage in the race to harness the growing global trend of mobile device usage. Mobile search traffic has increased 400 per cent over the past two years and will continue to grow. The GSMA, the industry body for mobile operators, and research company Machina, predict there will be 24 billion connected devices by 2020 creating an industry worth $4.5 trillion and covering innovations such as connected cars, building automation and traffic management.
Additionally, the venture will also give Mindshare clients competitive advantage in emerging markets, with Kleiner Perkins Caufield Byers‘ (KPCB) Mary Meeker recently showing that mobile internet usage had surpassed desktop internet usage in India.
Mindshare Worldwide CEO Nick Emery said, “We designed Mindshare to be open source and to work with the best partners for the benefit of our clients. It‘s about trial, experimentation and speed to re-design our business. Working with Google on mobile will give our clients a competitive advantage in a key battleground both now and for the future.”
Google VP sales and operations Northern and Central Europe Matt Brittin said, “We have adopted a ‘mobile first‘ philosophy at Google to keep pace with the rapid acceleration in consumer mobile usage. We are delighted to team up with Mindshare on a similar strategy for their clients. Mindshare have already shown strong momentum in the mobile marketing space, and have a great opportunity to lead their clients to win on mobile in the future.”
Mobile Garage will complement Mindshare‘s existing relationship with WPP‘s mobile agencies Joule and H-Art.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
