MAM
Tribal DDB boosts creative team in India
MUMBAI: Tribal DDB India is investing in a significant ramp up of its creative team. The agency has entrusted DDB Mudra Mumbai group creative directors Ashish Phatak and Aman Mannan the additional role of driving the Tribal DDB creative mandate. Both joined DDB Mudra Mumbai in 2010 and have been working on LIC, Godrej, Future Group, Union Bank of India among others.
The duo have individually and together worked on brands like Union Bank of India, Parachute, Saffola, Tata Indico, Hit, Jaipur Foot Foundation.
The agency has a newcomer in Satish Sethumadhavan (popularly known as Sethu) who has joined as creative director. His last stint was with Ogilvy & Mather, Bengaluru. Over the past decade, Sethu has worked with brands such as Coca-Cola, Western Union, American Express, ITC’s Bingo, Marico’s Parachute, Haywards, Vicks and Titan.
DDB Mudra Group chairman and CCO Sonal Dabral said, “With technology opening up endless possibilities in the way we converse with our target audience these are truly exciting times. At DDB Mudra Group we want to be the best when it comes to providing breakthrough creative solutions to our clients across multiple media and platforms. With this new beefed up creative structure at Tribal DDB we are walking our talk.”
Tribal DDB and Rapp India president Venkat Mallik said, “At Tribal DDB, we believe that the best work in the digital space will emerge from the fusion of the highest standards of brand creative thinking with Digital inventiveness. We are building our team with award winning talent with backgrounds in digital, as well as, mainstream brand communication. Aman & Ashish and Sethu are individually outstanding creative talent who we are proud to have lead the creative show for us and help set a new benchmark for digital brand creativity.”
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
