Applications
India TV gets TechZone as technology partner
MUMBAI: TechZone, a leading aggregator, developer, publisher and distributor of entertainment content, has partnered Hindi news channel India TV as their technology partner to engage audience outside television by providing value-added services (VAS).
Under the tie-up, India TV gets to use Techzone‘s short code 56060 for on air polls, contest and various other audience interactive activities. The channel will also offer an exclusive WAP portal to its audience which will be a rich catalogue of branded content from India TV.
TechZone Director Naveen Bhandari says, “With this tie-up, TechZone will be able to provide them the best technology platform online, and enhance their direct viewer interaction. The channel has been using TechZone‘s short code services very aggressively and has received overwhelming response from the audience in a short span of time. This also helps TechZone get great visibility. We have already done a similar tie-up with the popular radio station Radio City, and will soon be announcing more with various other market leaders from the lifestyle and entertainment categories.”
India TV Interactive Media VP-Digital Media Prashant Sharda says, “With this partnership, we intend to penetrate deeper and make ourselves easily accessible to our strong and loyal audience, through various Mobile technology channels such as SMS, WAP, Mobile Site etc. We have a strong connect with our audience and we want to extend the reach to our viewers by connecting with them through the digital domain as well.”
Applications
AI Impact Summit ’26: Adobe offers Firefly, Photoshop free to Indian students
Adobe to equip 15,000 schools, 500 colleges with free AI tools
NEW DELHI: Adobe has unveiled a major education-focused investment to expand access to its AI-powered creative and productivity tools for students in India, as the company deepens its alignment with the government’s skilling and creator-economy ambitions.
Announced at the India AI Impact Summit, the initiative will provide applications such as Firefly, Photoshop and Acrobat free of charge to students through accredited higher education institutions across the country. The package includes software access, structured curriculum, training modules and industry-recognised credentials.
The programme supports the government’s ‘Create in India’ vision and the Union Budget 2026 goal of generating two million jobs in the animation, visual effects, gaming and comics (AVGC) sector by 2030.
Working with the government, Adobe said it will make its AI tools and learning resources available at no cost to 15,000 schools and 500 colleges equipped with Content Creator Labs.
Shantanu Narayen, chair and ceo of Adobe, said the move would expand creative opportunity for millions of Indian students while accelerating the prime minister’s vision for a digitally skilled workforce.
Adobe said Firefly integrates creative AI models from partners including Google, OpenAI and Runway, enabling users to generate content using multiple models. Acrobat Pro will support productivity and collaboration tasks such as editing text and images.
Separately, Adobe India has partnered with NASSCOM FutureSkills Prime, a digital skilling initiative backed by the ministry of electronics and information technology, to offer free courses and certifications. The programmes are aimed at preparing students for roles across design, animation, gaming, marketing, media, e-commerce and technology.
