MAM
Rajit Desai joins Mindshare as partner – consulting
Mumbai: Mindshare has strengthened its consulting and analytics discipline in the west with the appointment of Rajit Desai as partner – mindshare consulting.
In his new role, Desai will actively contribute towards developing and restructuring Mindshare‘s business consulting offering for clients in west region.
He will be reporting to the Mindshare consulting and analytics head of practice Sandeep Pandey.
In his last stint, Desai served as the VP and head of Lab center (research and strategy hub) at Lodestar UM.
Pandey said, “Our nature of work requires people from strong consulting and business strategy profile and Rajit has a combination of both. It is part of our larger talent restructuring within consulting discipline and you will hear soon about many senior profiles joining from different industries.”
Desai said, “This exciting role is a logical next step for me. I see this as a big opportunity and I look forward to help address client‘s marketing and business problems and grow the practice along with the high quality team at Mindshare.”
Having worked in the marketing vertical and as media consultant for various companies like HTA, Sony, Times Now, Loadstar, Media e2e and Turner Broadcasting, Desai comes with 16 years of work experience in the media function.
Brands
Kaayu Rituals launches preventive wellness brand in India
Founder Preeti Choudhary brings 18 plus years of pharma regulation expertise to ritual-led self-care lineup on 26 February 2026.
MUMBAI: Self-care just got a serious upgrade because in a world running on fumes, sometimes you need more than a quick bubble bath to keep the tank from hitting empty. Kaayu Rituals, a new ritual-first wellness brand founded by Preeti Choudhary, is set to make its official debut in India on 26 February 2026 at Bikaner House, Delhi, with pan-India availability rolling out shortly after. Drawing its name from “Kaaya” (body) and “Ayu” (life), the brand pushes a structured, preventive approach to daily wellbeing think guided routines rather than random pamper sessions aimed at heading off stress, hormonal wobbles, and burnout before they snowball.
Choudhary, with over 18 years in regulatory affairs, pharmaceuticals, microbiology, and quality assurance, channels her global experience from UK-based Pro-Business Consulting Limited (PBC) into formulations that blend natural ingredients with science-backed rigour. The result? A lineup that treats self-care with the seriousness usually reserved for medtech and pharma compliance safety, transparency, and efficacy front and centre.
The initial offerings cover four pillars:
- Inner Wellness (targeting hormonal balance and inner equilibrium)
- Root & Rise Hair Care
- Glow & Radiance Skincare
- Functional Herbal Teas
Each comes wrapped in guided rituals designed to make consistency feel doable, not daunting slowing down the daily grind just enough to let intention take the wheel.
“Ayurveda has always believed in balance and prevention,” Choudhary said. “My background in regulatory science has taught me the importance of safety, validation, and responsibility. Kaayu Rituals bring these two worlds together ancient wisdom guided by modern standards so that self-care feels both rooted and reliable.”
No flashy one-off indulgences here, the pitch is practical, everyday discipline grounded in empathy and evidence. As conversations around mental load, hormonal health, and proactive care keep gaining traction, Kaayu Rituals steps in to turn vague “me-time” into something structured, stigma-free, and actually sustainable.
Whether you’re burnt out from the hustle or just curious about levelling up your baseline wellbeing, this launch could be the nudge that makes daily rituals feel less like a luxury and more like smart maintenance. Mark your calendars for 26 February, the wellness conversation in India just got a little more intentional.
