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I&B sec Varma: “DAS Phase II roll-out smooth”

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NEW DELHI: India‘s historical march towards cable television digitisation has taken a giant leap forward with the government expressing satisfaction over the implementation of Digital Addressable System (DAS) that covered 38 cities and towns in phase II.

Speaking to Indiantelevision.com, Information & Broadcasting (I&B) ministry Secretary Uday Kumar Varma said that analogue signals had been switched off in 33 of the 38 towns at the stroke of midnight of 31 March.

A confident Varma expressed that the success of the first and second phase of digitisation has strengthened his resolve that government‘s digitisation initiative was on track to be completed before the 31 December 2014 deadline.

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Five cities in Gujarat and Karnataka have been left out since there was a stay by Gujarat and Karnataka High Courts on DAS. Overall 75 per cent of the television homes in these 38 cities have been digitised, said Varma.

In Gujarat, digitisation in Ahmedabad, Surat, Vadodara and Rajkot has reached 50 per cent with Vadodara leading the pack with 70 per cent digitisation.

Varma also asserted that seven cities including Hyderabad, Amritsar, Chandigarh and Allahabad out of the 38 had 100 per cent digitisation, while another nine had achieved over 75 per cent.

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However, he did confess that towns like Srinagar, Vishakhapatnam and Coimbatore were slow in seeding of STBs. Around 12 million of the 16 million TV households had been digitised, he said.

He said the Ministry was keeping a watch on the situation with regard to STBs and said his information was that there were enough STBs at present for all the 38 cities in fourteen states and one union territory.

“It was a mammoth task and I am happy that the switch-over had been smooth, without any law and order problems,” he said in a candid conversation.

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Asked about the 48-hour cable TV blackout in Delhi, Varma brushed it aside by saying that it has been an abject failure. He, however added that the Telecom Regulatory Authority of India (Trai) will look into the grievances of the LCOs.

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AI Impact Summit ’26: Adobe offers Firefly, Photoshop free to Indian students  

Adobe to equip 15,000 schools, 500 colleges with free AI tools

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NEW DELHI: Adobe has unveiled a major education-focused investment to expand access to its AI-powered creative and productivity tools for students in India, as the company deepens its alignment with the government’s skilling and creator-economy ambitions.

Announced at the India AI Impact Summit, the initiative will provide applications such as Firefly, Photoshop and Acrobat free of charge to students through accredited higher education institutions across the country. The package includes software access, structured curriculum, training modules and industry-recognised credentials.

The programme supports the government’s ‘Create in India’ vision and the Union Budget 2026 goal of generating two million jobs in the animation, visual effects, gaming and comics (AVGC) sector by 2030.

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Working with the government, Adobe said it will make its AI tools and learning resources available at no cost to 15,000 schools and 500 colleges equipped with Content Creator Labs.

Shantanu Narayen, chair and ceo of Adobe, said the move would expand creative opportunity for millions of Indian students while accelerating the prime minister’s vision for a digitally skilled workforce.

Adobe said Firefly integrates creative AI models from partners including Google, OpenAI and Runway, enabling users to generate content using multiple models. Acrobat Pro will support productivity and collaboration tasks such as editing text and images.

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Separately, Adobe India has partnered with NASSCOM FutureSkills Prime, a digital skilling initiative backed by the ministry of electronics and information technology, to offer free courses and certifications. The programmes are aimed at preparing students for roles across design, animation, gaming, marketing, media, e-commerce and technology.

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