MAM
Creative Inc bags two awards for their outfits
MUMBAI: Creative Inc has recently won the creative mandates of Nova Specialty Surgery (NSS) and Nova Orthopedic and Spine Hospital (NOSH).
The agency has won the accounts in a multi agency pitch. According to the sources, couple of renowned agencies took participation in the multi agencies pitch. The incumbent agency was Ogilvy India.
The business size for the both accounts are one crore.
Talking about the account win, Creative Inc creative director Charu Nathan said, “Today, there is a drastic change in healthcare services. It is obvious that patients have become more informed, and expect the best. They are constantly on the lookout for services that combine experience with expertise.”
NOSH’s creative mandate includes print, radio, outdoor, onsite, industry-specific and in-clinic communication mediums. The campaign will target cross-section of society for whoever is in need of orthopedic help.
In 2009, Nova launched the concept of short stay surgery centers in India. Moving to the second phase of expansion, Nova is creating surgical facilities for dedicated specialties.
Brands
KFC turns tea time into dunk time with Khushi and Orry
Dunked range campaign mixes gossip, friendship and extra sauce.
MUMBAI: When the tea is hot and the chicken is hotter, you know it is going to be a night in. KFC has unveiled a new campaign for its all-new Dunked range, enlisting Bollywood’s favourite BFF duo Khushi Kapoor and Orry for a reel that serves sass with a side of sauce.
The video plays out like a familiar Gen Z script. A party is ditched after Orry’s swollen face becomes the evening’s plot twist. Instead of flashing lights and crowded dance floors, the duo opts for a cosy night in. Khushi proposes a New Year resolution to simply stay home more often. Orry counters with a more ambitious goal shedding his “gossip aunty” reputation, a claim that earns him a sceptical look.
Naturally, restraint does not last long. Before Khushi can finish her sentence, Orry launches into animated storytelling mode. Celebrity break-ups, DM drama, influencers on diets, the tea flows freely, and so does the dunking. Between bites and banter, KFC’s Dunked range becomes the unofficial third wheel, anchoring the conversation in indulgence.
The campaign cleverly mirrors product and persona. Just as the Dunked range promises bold flavours and generous sauce, the reel leans into exaggerated expressions, playful tension and friendship dynamics that feel instantly shareable. The storytelling is fast, cheeky and built for scroll culture.
By tapping into pop-culture references and the easy chemistry between the two personalities, KFC positions its Dunked range as the perfect partner for laid-back evenings where gossip is plentiful, resolutions are flexible and the sauce is unapologetically extra.
The campaign is now live across KFC’s digital platforms, targeting younger audiences who see food not just as a meal, but as a mood.
Because sometimes, the best parties are the ones you skip, especially when the tea is this juicy.
