MAM
Ajay Devgan joins forces with Mushroom World Group
Mumbai: In a groundbreaking collaboration, actor Ajay Devgan lent vitality to Mushroom World Group’s narrative, amplifying the commitment to healthy living. The partnership signals a shift towards holistic wellness, with Devgan endorsing the MushroomeX Weight Gain Formula. This natural composition, promising visible results within ten days, addresses, metabolism & digestion This Ayurvedic formula is believed to support improved appetite, potentially resulting in weight gain. all backed by the star’s endorsement. More than just a celebrity alliance, this collaboration transcends boundaries, reflecting a collective commitment to natural remedies and a healthier lifestyle. Devgan’s genuine endorsement sets the stage for a journey marked by trust, health, and wellness, extending far beyond the confines of the entertainment industry.
Embarking on a journey deeply rooted in founding principles, Mushroom World Group’s health and wellness expedition began in 2008 with Mushroom World Ayurved. For over 15 years, their commitment to natural remedies for modern health challenges has remained unwavering. The MushroomeX range, including Mushroom ex Powder and Mx Range, has earned the trust of over a crore people globally, symbolizing the conglomerate’s dedication to holistic well-being.
In a landscape often dominated by generic business narratives, Mushroom World Group, spearheaded by the founders – Vijay Sagar, Sameer Sagar, and Shakti Sagar since 2008, stands out as a trailblazer. This conglomerate’s remarkable journey through diverse industries has caught the attention of industry watchers and news enthusiasts alike. Revered for its contributions to Ayurved, film production, IT services, and food and beverages, the conglomerate now stands poised for expansion into luxurious fashion with mobbs & walter brand name, real estate and renewable energy. This strategic expansion into uncharted territories sparks anticipation regarding Mushroom World’s capabilities in these new ventures. Recognizing their established prowess, their daring risk-taking ability is met with interest, generating curiosity about the direction of this bold move and its potential outcomes.
Forbes recently recognized the innovative prowess of Sameer Sagar and Shakti Sagar, the brains behind Mushroom World Group, highlighting their transformative contribution to business dynamics. Their inventive formulas, namely “block calculation” and “event circuit,” have garnered attention for their potential to revolutionize risk management in the business world. With an ethos rooted in change, these formulas mark a significant stride towards reshaping traditional approaches and achieving more favourable business outcomes.
As Mushroom World Umbrella prepares for the IPO of its subsidiary, the story goes beyond financial growth. Guided by visionary leadership, the conglomerate’s people-centric strategy and unconventional business models reflect a holistic vision and a step towards nurturing novel ideas and impacting lives.
In a world often dictated by numbers and bottom lines, Mushroom World Group emerges as a promising player in terms of stakes and as a conglomerate on the threshold of excellence. The journey unfolds, and industry observers anticipate the next chapter in Mushroom World Group’s trailblazing narrative, recognizing that this is not just news; it’s a symphony of innovation, adaptability, and commitment to continued success in the dynamic business landscape.
MAM
AI could unlock billions for India’s $30 billion media industry, says JioStar vice-chairman Uday Shankar
JioStar vice-chairman urges industry to seize once-in-a-generation AI moment to turn India into the world’s creative capital
DELHI: India’s media industry stands at a historic inflection point. Artificial intelligence, long discussed as a technological disruptor, could now become the lever that propels the country from a domestic content giant to a global creative powerhouse.
Delivering the keynote at the IndiaAI Impact Summit, Uday Shankar argued that AI offers India a once-in-a-generation opportunity to lead, not follow, in global media and entertainment.
Shankar credited the prime minister’s vision for centring India’s growth agenda around AI and described the summit as overdue . Drawing on three decades in media, he traced the industry’s transformation from the arrival of the first newsroom computers to the launch of India’s earliest digital platforms, each wave of technology reshaping speed, scale and audience engagement.
The numbers tell a story of staggering growth. In just 25 years, India’s media and entertainment sector has expanded from a few billion dollars to become the world’s fifth-largest market, contributing more than $30bn to the economy. Television households have jumped from about 70m to over 210m, with more than 800m video consumers today.
Yet global influence remains elusive. While South Korea exported Squid Game and Parasite to worldwide acclaim, and Puerto Rico produced the most-streamed artist on the planet, India has struggled to consistently break through beyond its domestic and diaspora audiences .
The constraints are structural. Hollywood studio productions command budgets of $65m to $100m, with tentpoles running as high as $300m. The average Indian film operates on $3m to $5m . A marquee US television episode can cost $20m to $30m; an Indian serial is typically produced for Rs 7 lakh to Rs 10 lakh per episode, roughly $10,000. The capital gap, Shankar argued, has narrowed ambition and limited global competitiveness.
AI, he said, changes the equation by rewiring the three pillars of the industry: content, consumer and commerce.
On content, AI-powered production is collapsing infrastructure costs and accelerating timelines. At JioStar, the company recently produced Mahabharat: Ek Dharmayudh, a 100-episode live-action series delivered three to five times faster than a traditional production pipeline. The implication is stark. The remaining constraint is no longer capital, but imagination.
On consumers, AI enables conversational discovery, interactive storytelling and regionalisation that goes beyond simple dubbing to reflect India’s linguistic texture. On commerce, it unlocks granular segmentation and dynamic pricing, moving beyond the blunt instruments of subscription and advertising that have defined the industry for a century.
The prize is vast. The global media market, currently worth nearly $3trn, is projected to reach $3.5trn by 2029. India’s share remains under 2 per cent. Even a shift to 5 per cent would generate tens of billions of dollars in additional value.
But Shankar cautioned that opportunity does not guarantee outcome. He called for three commitments: self-disruption before external disruption, aggressive skilling to create AI-native creative hybrids, and policy frameworks that accelerate rather than constrain innovation.
Hollywood’s defensive posture towards AI, he suggested, offers India a rare window to design the business models and regulatory frameworks that could set global precedents. The shift in advantage, he argued, favours nations with deep cultural reservoirs and massive audiences.
The question is no longer whether India can lead in the AI age of media, he concluded, but whether it will move fast enough to claim that position.
The stories were always here. Now the technology has caught up.
