Hindi
Deewana to return after two decades
MUMBAI: Over two decades ago, Shah Rukh Khan made his mark in Bollywood with Deewana. The 1992 blockbuster boasted of many feats to its credit. It was not only the second highest grosser of the year, but its chartbuster soundtrack also went on to create huge waves in cine-circles, fetching the music maestros Nadeem-Shravan their third Filmfare Award in a row, after Aashiqui (1990) and Saajan (1991).
Though Khan wasn‘t the solo hero in the musical romance drama, his promising acting credentials were applauded by the viewers and critics alike.
Now in the era of remakes and sequels, producer Guddu Dhanoa too wishes to capitalise on the unbeaten formulas.
When asked whether the new Deewana would be a remake or a sequel, Dhanoa informed PTI that their next venture would be more of a sequel, but with a different love story this time around. The producer also notified that they have decided to use the title as it is, and will add something to it. He further said that his project will be on the similar lines as the Bhatts have treated their thriving creations, Murder and Jannat.
Deewana will have a complete new star-cast, which has yet to be finalised.
Directed by Raj Kanwar and co-produced by Lalit Kapoor with Dhanoa, the older flick had Rishi Kapoor and late actress Divya Bharti in pivotal roles, apart from SRK.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
