News Broadcasting
The Integer Group® India appoints Nazneen Saifuddin as Group Creative Director
MUMBAI, INDIA – Wednesday July 24, 2013 – The Integer Group®, a leading promotional, retail and shopper marketing agency in India, has further boosted expertise with the appointment of Nazneen Saifuddin as the Group Creative Director. She will be reporting to Parixit Bhattachraya, Chief Creative Officer at TBWAIndia.
Commenting on the appointment, Bhattacharya said, “Nazneen’s expertise in designing effective shopper experiences is exactly what TBWA needed considering Integer India has been growing steadily. The store environment is perhaps the most challenging aspect of creating persuasive communication. With Nazneen leading the creative charge at Integer, our clients now have an unfair advantage.”
Saifuddin joins The Integer Group from Kuwait where she worked as an architect and a creative director, specializing in spatial, technical and concept design. She has played a strategic role in strengthening the creative expertise of organizations such as GECDAR, Al Arqum Establishment, SSH, Al Jazera Consultants, amongst others, where she has worked on projects such as the shopper experience maximization for Soor Petroleum retail points, The Radisson Blu, thecakeshop.in amongst others.
She brings to The Integer Group her retail expertise that spans diverse sectors such as hospitality, fashion, corporate and the service sector.
Saifuddin added, “I am looking forward to my journey at Integer, wherein I will have the opportunity to utilize my experience in retail development and combine it with the Indian market needs. The Integer Group’s strong background and understanding of the retail/FMCG sector in India is a great platform to work with in India.”
Ketan Desai, Managing Director of The Integer Group India, said, “Apart from her shopper experience, Nazneen also brings in expertise in retail architecture development and a fresh perspective. We are delighted to have her on board, and we are looking forward to adding that extra dimension to our retail offering.”
Saifuddin holds a Master of Arts in Design Management from the Savannah College of Art and Design, USA and a Bachelor of Architecture from the American University of Sharjah, UAE.
News Broadcasting
Book Cricket gets a digital century on News18 amid T20 fever
Nostalgic classroom game revamped in English, Hindi plus Telugu on web and app.
MUMBAI: When the T20 World Cup fever hits fever pitch, News18 decides to flip the script straight back to the classroom. The digital news platform has revived the timeless schoolyard favourite Book Cricket as an interactive online game, perfectly timed to ride the cricket wave gripping fans across the globe. The reimagined Book Cricket ditches textbooks for smartphones, blending old-school nostalgia with modern gameplay. Once a sneaky recess pastime played by flicking book pages to score runs, the digital version now offers seamless fun for anyone craving a quick cricket fix between overs.
Available in English, Hindi and Telugu (with more languages planned across News18’s network), the game sits within the platform’s fast-growing gaming portfolio of over 20 titles, all built in-house. It joins event-driven hits like ‘Kursi Catcher’ and ‘Result Rewind’ during the 2025 Bihar Assembly Elections, plus festive specials such as ‘Durga’s Astras’ for Durga Puja and ‘Mouse Modak’ for Ganesh Chaturthi.
News18 Digital CEO Mitul Sangani said, “Gaming is a key pillar of our engagement strategy. At News18, we uniquely combine our newsroom agility with immersive gaming experiences. By blending credible content with interactive formats, we are creating meaningful engagement in an era defined by shrinking attention spans and evolving consumption habits.”
Select titles have expanded beyond News18.com to CNBC-TV18.com and Firstpost.com, reflecting the network’s push to deepen user interaction across platforms. The Book Cricket game is live now at https://www.news18.com/games/book-cricket/.
In a tournament where every boundary counts, News18’s digital Book Cricket proves the simplest games can still deliver the biggest smiles no syllabus required, just pure cricket joy one page-flip at a time.
