Brands
Akasa Air teams up with The Content Lab
Mumbai: Digital marketing agency and production house, The Content Lab, proudly announces a strategic partnership with India’s fastest-growing airline, Akasa Air, celebrated for its unwavering dedication to service excellence. This collaboration aims to enrich Akasa Air’s brand presence and amplify its marketing endeavours on the digital front.
The Content Lab will shoulder the pivotal responsibility of overseeing Akasa Air’s social media marketing, digital initiatives, and content creation mandates. The goal is to bolster the airline’s visibility, reach and engagement in the competitive aviation industry. The partnership will be instrumental in enhancing Akasa Air’s digital footprint, encompassing social media engagement and digital advertising, ensuring the airline maintains its leadership in the digital sphere.
Akasa Air co-founder, CMO and chief experience officer Belson Coutinho remarked, “I am super excited to partner with The Content Lab as we strengthen our brand and enhance the digital footprint. As we leverage digital technology, our collaboration will help us deliver innovative, quality and engaging content thus positioning Akasa among the most loved brands globally. “
“We are privileged to collaborate with Akasa Air, a brand synonymous with warm, reliable and efficient service. Our team is eager to harness our expertise to enhance Akasa’s marketing efforts and support their continued growth. We look forward to infusing fresh perspectives, creativity, and innovation into the brand, fostering an authentic connection with their consumers,” expressed The Content Lab CEO Vaibhav Mehta.
Brands
Unacademy taps Aizaz Ali as head of sales and marketing
Former Byju’s and Vedantu executive to steer revenue and market strategy
MORADABAD: Aizaz Ali has been appointed head – sales and marketing at Unacademy, as the edtech firm sharpens its focus on growth, customer acquisition and market positioning amid intensifying competition.
In his new role, Ali will lead strategic sales initiatives, oversee go-to-market execution and drive revenue expansion across Unacademy’s education offerings. His mandate includes strengthening customer engagement and aligning sales operations with the company’s broader expansion plans.
Ali brings experience across direct sales, business development and academic counselling: skills seen as critical as edtech platforms recalibrate growth strategies and push for operational efficiency.
Before joining Unacademy, he held leadership roles at Scholar’s Academy, Byju’s and Vedantu, where he worked across sales management, business development and learner engagement.
The appointment signals Unacademy’s intent to reinforce its commercial leadership as India’s edtech sector enters a more disciplined phase of growth.
