Hindi
No audience, No show status this week
MUMBAI: With five releases last Friday, most without face value, it was ‘no audience, no show’ status at many cinema houses. Wake Up India, Delhi Gang, Ishk Actually and Sooper Se Ooper were the ones to suffer.
Micky Virus is the one that survived the opening weekend with figures of Rs 4.25 crore. The going will be tough as the new week starts. This film also marked the debut of Manish Paul on the big screen.
Boss collects Rs 47.2 crore in its first week (Nine days). The Akshay Kumar and Sonakshi Sinha starrer film released on 16 October and
Shahid has collected Rs 3.1 crore in its first week.
War Chhod Na Yaar has added Rs 45 lakh in its second week to take its two week total to Rs 6.7 crore.
Exhibition trade is facing its dullest period of the year as pre-Diwali is always a bad time for new releases. Theatres have very poor footfalls and are now resting their hopes on the Rakesh Roshan – Hrithik Roshan brand, Krrish 3. Exhibitors have paid high MG for this film and anticipation is high.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
