iWorld
Pepsi Launches @ThatPepsiIntern
MUMBAI: Bringing the thrill and action, from Pepsi IPL 2014, to cricket lovers Oh Yes Abhi!, Pepsi has offered Brand Ambassador Ranbir Kapoor a nifty new career opportunity as @ThatPepsiIntern. Starting this exciting job with a bang, Ranbir Kapoor is at the Pepsi IPL 2014 Player Auctions in Bangalore today. From getting the scoop at the player auctions to hanging with team owners, Ranbir Kapoor looks set for a new milestone in his career,Oh Yes Abhi! What’s more, this new job puts Ranbir on the Twitter bandwagon for the first time as@ThatPepsiIntern.
@ThatPepsiIntern is the most exclusive and awesome job at the Pepsi IPL! With access to events and activities, @ThatPepsiIntern will not only attend the matches but also get an exclusive first-hand experience of the glamour and excitement of the Pepsi IPL, bringing it to the fans Oh Yes Abhi!
@ThatPepsiIntern will generate exclusive content from the Pepsi IPL 2014 and will be the link between the fans and celebrities, thereby bringing the Pepsi IPL experience alive. Through @ThatPepsiIntern, cricket lovers can directly interact with or send their message across to celebrities. They can ask @ThatPepsiIntern to complete unique tasks for them in the stadium and even win tickets to the matches through contests.@ThatPepsiIntern gives people a chance to not just be AT the Pepsi IPL, but BE the Pepsi IPL.
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
