MUMBAI: Holi just got a whole lot sweeter because when vibrant gulal meets golden gujiya, the festival doesn’t just play, it feasts. Haldiram’s has rolled out its specially curated Holi collection under the tagline “Holi Ke Rang, Gujiya Aur Thandai Ke Sang”, turning the festival of colours into a full-blown celebration of indulgence and togetherness. The limited-edition offerings arrive just in time for the season’s lively gatherings, house parties, and family get-togethers, blending timeless tradition with the kind of flavours that make every splash and laugh more memorable.

At the heart of the lineup are two standout gujiyas. The iconic Kesar Gujiya arrives with a crisp, golden shell encasing a rich mawa (khoya) filling infused with premium kesar delivering a royal aroma, natural hue, and that melt-in-the-mouth decadence every Holi demands. Joining it is the Coconut Dry Fruit Gujiya, generously loaded with coconut shavings and a medley of premium dry fruits for the perfect crunch-to-sweet balance. Both are crafted to elevate the classic festive treat into something that feels both nostalgic and downright irresistible.

No Holi spread is complete without thandai, and Haldiram’s positions the chilled, nutty, spice-laced drink as the ideal companion cooling the spice of celebration while letting the sweetness of gujiya shine even brighter. For those leaning savoury, the brand’s special chaat and snackable range steps in, adding a tangy, crunchy counterpoint to the sweets and keeping party tables buzzing from afternoon play to late-night munchies.

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Rooted in the spirit of rangon ki dhoom dhaam and shared joy, the collection turns every splash of colour into an excuse for one more bite. Whether you’re hosting a riot of friends or keeping it cosy with family, Haldiram’s Holi range proves the festival tastes best when tradition and indulgence collide messy hands, colourful faces, and zero regrets included.