MAM
Final Deadline for entries for GoaFest Abbys extended
MUMBAI: The Awards Governing Council of Goafest 2014 today extended the dates for its entries for Goafest Abbys 2014. The last date for submission of entries for Media Abbys is Tuesday, 15th April, 2014 before 5 p.m, and for Creative & Broadcaster & Publisher Abbys: Thursday, 17th April, 2014 before 5 p.m.The entry forms can be downloaded from www.theadvertisingclub.net. Goafest 2014 will be held from May 29th to 31stat The Grand Hyatt, Bambolim, North Goa.
Regular Award Entry Fee is Rs.6,500/- + 12.36% Service Tax. For Integrated campaigns the entry fee is Rs.9,000/- + ST 12.36%. For entries from other countries in the SAARC region (Single & Integrated) it is USD 20 + ST 12.36% (USD 22.47).
Brands
Perfetti Van Melle names BWO as Chupa Chups licensing partner in India
Partnership expands iconic confectionery brand into lifestyle categories
MUMBAI: Perfetti Van Melle has appointed Black White Orange Brands Pvt. Ltd. as the official licensing agent for its iconic Chupa Chups in India, marking a push to extend the brand beyond sweets into lifestyle categories.
Under the agreement, Black White Orange will develop and manage the licensing programme across segments such as apparel, accessories, home goods, personal care and back-to-school products. The move signals a broader strategy to tap into India’s growing appetite for brand-led consumer products.
Known for its colourful identity and instantly recognisable logo created by Salvador DalÃ, Chupa Chups has evolved into a global pop-culture icon. The India licensing programme aims to translate that playful appeal into products tailored for local consumers.
Perfetti Van Melle area licensing manager Anna Amat said the partnership would help unlock opportunities beyond confectionery, adding that the company sees strong potential for the brand’s expansion in India.
Black White Orange Brands Pvt. Ltd. co-founder and COO Mitali Desai noted that the focus will be on building a visually distinctive and design-led licensing portfolio that reflects the brand’s playful identity.
With India’s retail landscape evolving rapidly, the partnership is expected to drive collaborations with manufacturers and retailers across fashion, lifestyle and gifting segments. Product rollouts are likely to begin in phases through key distribution channels.
As global brands look to deepen their footprint in India, Chupa Chups’ move from candy counters to lifestyle shelves could add a fresh pop of colour to the market.
