iWorld
#Elections2014 result: Media industry tweets
MUMBAI: Social media played an important role in this election season. With the country buzzing with the election results today and Narendra Modi ready to take charge as the PM, the social media is buzzing again.
People have their own set of opinions/jokes/statements to make regarding the day which is being pointed as a historic day by many.
We at indiantelevision.com bring to you what the media fraternity feels/thinks about the new dawn.
Punit Goenka @punit_goenka – The government that comes to power should be given time to perform! We need to understand that there’s no overnight solution! #Results2014
Jehangir Pocha @JehangirPocha – The Indian elections are the greatest democratic show on Earth. A fitting tribute from an ancient nation to the greatest human idea.
Raj Nayak @rajcheerfull – The right thing for all parties would be to accept the verdict gracefully, pick up the phone & congratulate @narendramodi before Obama does.
Vivek Srivastava @vivek3180 – The Indian voters have done their job given clear majority… now its about the politicians to deliver. #Results2014
Satbir Singh @thesatbir – Remember: in 1984, BJP won 2 seats. 30 years later, 280. Today, AAP leading in 4 seats. Anything can happen in future
TANUJ GARG @tanuj_garg – Rakhi Sawant got 15 votes, FYI. Y’all can sleep in peace now.
bhatnaturally @bhatnaturally – So Mani Aiyyar can open tea shops in Mayiladuthurai now
Madhavan Narayanan @madversity – Sensex at 25,000. It is a dream peak. But where does it go from here? What do mountaineers to when they reach the Everest?
Ashok Lalla @ashoklalla – It’s Diwali day for halwais and mithai shops across India as the #RaceTo272 is decided today.
Madan Sanglikar @maddyisms – It’s Boxing Day today in India #election2014
Ramesh Srivats @rameshsrivats – Modi’s first act as PM will be to change the password for @PMOIndia from Sonia123 to ModiOnly1.
Harit Nagpal @haritnagpal – I switched on Times Now to figure out which party was leading and was told that Times Now leads, amongst news channels.
Harini Calamur @calamur – The last time a political party got these kind of numbers, I was in school
Sunil Lulla @SunilLulla – Jai Namo, Jai Namo, Jai Namo
dilip cherian @DILIPtheCHERIAN – Exaggerated or not the stories of internecine battles in the #BJP indicate it’s now a party that has a whiff of power!
Partho Dasgupta @parthodasgupta – So will now VK Singh be the new Defence Minister? Kissakursika
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
