Hindi
Set the dance floor on fire with ‘Chull’!
MUMBAI: After getting the entire nation groove to ‘Saturday Saturday’ from Humpty Sharma Ki Dulhania, Sony Music is all set to release Punjab’s rap-sensation – Badshah and Fazilpuria’s party anthem ‘Chull’.
With a hook that sticks with listeners, the song is extremely upbeat with urban sounds and Badshah’s Rap that is sure to catch on to youngsters very quickly. In addition, the video of the song has been given a cool and international look that matches the foot-tapping beats of the song. Featuring Badshah and Fazilpuria, the video has 50 girls grooving to the song and was shot in locations in Gurgaon, Fazilpuria’s homeground
Said Badshah in a statement, “All this is for my fans, they have loved my work and I am sure they will love this too!”
Added Fazilpuria, “It has been great working with Badshah on this fun song. We have already received a great response by our fans and I am sure people will love the song video.”
An addition to Sony Music’s artist repertoire, Badshah’s ‘Chull’ is ought to be the upcoming party slogan of the year!
Sony Music recently signed on Badshah, who got his first Bollywood break with ‘Saturday Saturday’ in Dharma Productions forthcoming film Humpty Sharma Ki Dulhania that has now become a party anthem!
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
