iWorld
Facebook adds LiveRail to its kitty
MUMBAI: The news of Facebook acquiring video advertising company, LiveRail didn’t really come as a surprise.
It was in March when Facebook first began offering 15-second video ads for a limited number of companies on its website. The company has moved cautiously in introducing video ads on its social network to prevent a backlash from users who might find the ads annoying.
This acquisition is the social media company’s latest step to make video ads a bigger part of its business.
According to Reuters, Facebook has not disclosed the price for the San Francisco-based company, which was founded in 2007 and has offices in several countries.
It can be noted that LiveRail’s technology automatically pairs video ads with the videos that appear on many websites, such as Major League Baseball, ABC and A&E Networks website.
The report on Reuters also states that video ads command higher prices than other forms of online advertising such as banner ads. Facebook and other internet rivals like Google are increasingly trying to grab a slice of lucrative TV-marketing budgets as they try to sustain rapid growth.
For records, it was early last year that Facebook bought Whatsapp for US$19.5 billon.
It will be interesting to see how Facebook ropes in brands to scale its video advertising inventory in the coming days.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
