Hindi
Ready to train like MC Mary Kom?
MUMBAI: Everybody is envying Priyanka Chopra’s toned body and all credit goes to the training same as that of MC Mary Kom! People obsessed about health and good physique are going crazy trying to achieve this new benchmark, and makers of the movie Mary Kom have just made it easy! In a brand new on-ground campaign launched recently and continuing till month end, fans can take part in the ‘Mary Kom Boot Kamp’ challenge and get access to MC Mary Kom’s daily routine workout!
In association with Gold’s Gym, MC Mary Kom has set a vigorous routine for all Bollywood and fitness enthusiasts. This challenge is open to all fans willing to go up against ‘Mary Kom’s set routine of five activities in the stipulated time. The ‘Mary Kom Boot Kamp’ will be held in select Gold’s Gyms across Mumbai, Pune, Bengaluru, Panchkula, Delhi NCR, Jaipur, Lucknow, Guwahati and Kolkata. Participants will be divided in three batches of 10 each and those who complete the fastest will be the winners of their respective batch.
The nation’s fastest 35 who complete the tasks in the least amount of time will be declared by Viacom 18 on 1st September on their social properties and win cool prizes like one month/year free gym membership, exclusive Mary Kom merchandise, movie tickets etc. Adding to the excitement would be a chance to meet PC herself! The actress is planning a visit to all the nine cities to motivate her fans, and the winners get a special chance to meet and greet this Bollywood Diva.
The fans are equally inquisitive about a day in the life of our five-time successive World Boxing Champion MC Mary Kom, to give a sneak peak, she herself created this exercise routine which involves exercises such as burpees, kettle bell swings, roll over push-ups, jab cross punches, kettle bell, single handed clean & press, swiss ball plank hold, chin ups, squat and overhead press.
To register, participants can walk into the nearest branch of Gold’s Gym and register at the ‘Mary Kom’ registration desk.
‘Mary Kom’, the film is about the Indian Boxer and Olympic Bronze medallist MC Mary Kom. Depicting her life, struggles, family and her perseverance to be the best – Priyanka Chopra stars as Mary Kom along with Darshan Kumaar, Sunil Thapa, Shishir Sharma and American actor Zachary Coffin. Directed by Omung Kumar, ‘Mary Kom’ is produced by Viacom18 Motion Pictures & Sanjay Leela Bhansali. The film is scheduled for release on September 5, 2014.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
