iWorld
Johnny Lever to make his debut on Twitter
MUMBAI: There are all kinds of genres in cinema like thrillers, action, romance, horror and more but the one that never goes out of fashion is comedy and the name that is synonymous with this genre is Johnny Lever. With the premiere of the super-hit comedy movie – Entertainment starring Akshay Kumar, Tamannah Bhatia, Johnny Lever and Krushna Abhishek airing on Zee Cinema on Sunday, 12 October at 8:00 PM, the channel gives an opportunity to all Johnny Lever fans on Twitter to interact with the evergreen comic icon of Bollywood as he engages with them on the Twitter handle of Zee Cinema on 10 October between 11 30 AM and 1 PM.
Johnny Lever is one of the most cherished comedians of Indian Cinema and while many look up to him for his famous comic timing, many others just love him for his heart-warming screen presence. The King of Comedy who has tickled the funny bone of every Indian household will now be gauging the antics of his ardent fans as they put their ‘comic’ foot forward to impress the man himself on Twitter. Zee Cinema has challenged ace entertainer Johnny Lever’s fans to make him laugh with their tweets using the handle #MakeJohnnyLaugh. All Johnny Lever fans can also tune-in to interact with Johnny Lever on Twitter and showcase their comic talent to him LIVE on Twitter! All those who manage to make him laugh will receive a retweet and a favourite from the actor himself as a token of appreciation.
Ruchir Tiwari, Deputy Business Head, Hindi Movie Channels, ZEEL said, “We wanted to create a unique experience for our followers on social media and what better than getting one of the most admired comic icons of India, Johnny Lever, to engage with them on Twitter. Since Johnny has no official Twitter account, this will be a great opportunity for his fans to interact with him and in a role-reversal, they will have to entertain him this time! ”
Catch the super-hit comedy movie – Entertainment starring Akshay Kumar, Tamannah Bhatia, Johnny Lever and Krushna Abhishek on Sunday, October 12th as the 8:00 PM, only on Zee Cinema.
e-commerce
Tier 3 cities drive Valentine’s e-commerce demand, says Fynd report
Personal care jumps to no 2 category as Sunday shopping peaks
MUMBAI: Fynd has released its Valentine’s Day e-commerce report 2026, highlighting a sharp shift in how Indians shopped during the season of love, with self-gifting, tier 3 demand and trust-led purchasing reshaping online retail behaviour.
The analysis, based on data from major marketplaces including Myntra, Flipkart, Amazon, Tata Cliq, Ajio and Nykaa, shows Valentine’s commerce in 2026 moving away from grand gifting towards personal indulgence and regional expansion.
Tier 3 cities emerged as the strongest demand drivers, accounting for more than 54 per cent of total order volumes, outpacing metros and reinforcing the rapid mainstreaming of digital commerce across Bharat. Sunday proved to be the peak shopping day, signalling leisure-led browsing and last-minute purchasing behaviour rather than weekday-driven sales spikes.
Personal care was the breakout category of the season, climbing to second place with a 14.16 per cent share of orders, overtaking categories such as footwear and ethnic wear. Clothing retained the top spot at 17.06 per cent. Within personal care, Tata Cliq emerged as the preferred marketplace.
The report also points to a notable comeback for cash on delivery. While COD accounted for 55 per cent of overall orders during the Valentine’s period, nearly 70 per cent of personal care purchases used COD, reflecting higher trust thresholds for grooming and intimate categories.
Regionally, overall order volumes were led by north India, followed by west, south and east. Personal care demand, however, skewed differently, with west and east leading consumption. Bihar entered the top five ordering states, underlining the growing spending power of emerging markets.
Fulfilment patterns also diverged from recent omnichannel trends. Store-led fulfilment fell sharply during the Valentine’s window, with just 6.5 per cent of personal care orders dispatched from stores, as brands leaned heavily on warehouse networks to manage speed and inventory control.
Fynd chief business officer – India Ragini Varma, said the data reflects a shift from occasion-led gifting to personal expression-led shopping, requiring category-specific intelligence and real-time inventory orchestration rather than one-size-fits-all festive strategies.
