GECs
‘Hum Hain… Umeed-e-Kashmir’ says Zee TV
MUMBAI: Bollywood’s youngest superstars Parineeti Chopra and Sushant Singh Rajput joined the Charity concert held at the Indira Gandhi Indoor stadium in Delhi for the flood victims of Kashmir and Assam. A total of 35 Zee channels will simulcast this initiative on 26 October. Also, Zee Marathi, Zee Kannada and Zee Telegu will air the event on 2 November. This fund-raiser campaign, “Hum Hain… Umeed-e-Kashmir” is an initiative to raise funds and awareness for flood-stricken Kashmir that has devastated and unhinged the lives of many leaving, many casualties and loss of homes, property and livelihoods in its wake.
This evening, 18 October, Hum Hain…Ummeed e Kashmir was hosted by the Zee TV’s Jamai Raja; Ravi Dubey and the charming Sameer Kochchar at the Indira Gandhi Indoor stadium in Delhi and featured a veritable who’s who: Farhan Akhtar, Amir Khan, Shaan, Shantanu Moitra, Mohit Chauhan, Anupam Kher, Vidhu Vinod Chopra, Neha Dhupia, Aditi Rao Hydari, Vivek Oberoi, Daler Mehendi, Neeti Mohan, Aditi Singh Sharma and Harsheep Kaur to perform and appealed to viewers to donate graciously to rebuilt Kashmir.
Send your donations to www.zeetv.com/humhain/
GECs
Zee scales syndication with global tie-ups, 350 plus channel MCN
Vertical, dubbed and audio formats boost digital reach
MUMBAI: Zee Entertainment Enterprises Ltd. is giving its content library a fresh passport. The company has stepped up its syndication push, signing global partnerships, experimenting with new-age formats and building a multi-channel network that now spans more than 350 channels.
With the newly secured MCN licence, Zee can manage, distribute and monetise content across leading digital platforms at scale, strengthening its presence in the fast-growing creator and short-form ecosystem.
To keep pace with changing viewing habits, the company is also reshaping its content into formats built for the small screen in your hand. In a tie-up with micro-drama platform Story TV, select titles are being reworked into vertical, short-duration episodes tailored for mobile-first audiences.
Beyond India, the syndication team is widening its global footprint with foreign-language dubbing and regional partnerships across Europe, Africa and Latin America, opening up fresh markets for Indian stories.
Zee is also tapping into the audio boom. It has begun licensing audio remake rights for legacy properties such as Zee Horror Show, with several more titles lined up for audio-first adaptations.
On the digital front, the company has made progress in monetising non-exclusive rights for library films, while converting select shows and movies from horizontal to vertical formats to improve discoverability on short-form platforms.
Zee Entertainment Enterprises Ltd. business head syndication Vinod Johri, said syndication has emerged as a strong growth lever for the company. He noted that the combination of a large MCN network, global partnerships and new formats such as vertical video and audio is helping build a future-ready engine that extracts more value from the content library.
Together, these moves signal a platform-agnostic approach to storytelling, as Zee repackages, localises and redistributes its IP across geographies, formats and screens, ensuring its catalogue keeps working long after the first broadcast.
