iWorld
Fans get clicking for Parineeti
MUMBAI: They say a picture is worth a thousand words in the social media space, Instagram puts that theory to practice. So when an actress as vivacious and candid as Parineeti Chopra, (who recently tweeted “Finally getting onto Instagram. Too excited! Follow me on parineetichopra”), decides to get on to Instagram, we can’t help but wait to see what she’s going to be up to on the platform.
Instagram is the mothership for selfie addicts, so Parineeti who debuts on Instagram on October 22nd (her birthday) has decided to celebrate this trend with a difference! Parineeti, in association with Fluence, the leading celebrity digital network, has asked all her selfie-addicted fans to send her their most animated selfies on her birthday. Adding to this Parineeti said, “Birthdays are about doing something fun and interesting. This year I’ve decided to join Instagram, something I’ve been contemplating for a while now. To add to the fun, I’ve thrown in a selfie challenge for all my fans with a little help from Fluence! I can’t wait to see their response. Now that I’m on Insta, I’m sure it’s going to be fun.”
The actress will collate the entries into a collage which will be her debut picture on Instagram. Commenting on Parineeti’s Instagram debut, Ashish Joshi, VP Digital & Business Head – Fluence says, “We are thrilled to launch the talented and spontaneous Parineeti on Instagram on the occasion of her birthday. Selfies have become an integral part of our lives today and they are a way of expressing oneself. Parineeti’s debut on Instagram will further elevate her engagement with her fans.”
But what we can’t wait for, is seeing her inputs on Instagram which we hope reflects the many moods of this incredibly talented ‘drama queen’ who can kill multiple ‘dil’s with a twinkle of an eye and her charming smile.
Fans of Parineeti can now feature on Parineeti’s board by sharing their craziest selfies with #parineetichopra.
Here’s wishing Parineeti an expressive, selfie-filled birthday.
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
