Hindi
‘Happy Ending’ making match on Tinder
MUMBAI: The much awaited Happy Ending that stars Saif Ali Khan, Ileana D’cruz, Govinda, Kalki Koechlin and Ranvir Shorey is set to release on 21 November. Directed by Raj & DK, Happy Ending is a story about two writers Yudi and Aanchal who are both commitment phobics, and their journey towards a happy ending. Pegged as a ‘Rom-Com about Rom-Coms’, the digital campaign for this film has gone ahead of the traditional social media of Facebook and Twitter and has explored the popular dating app Tinder.
The lead pair of the film, Yudi and Aanchal (Saif and Ileana) joined Tinder three days prior to the release. Post the announcement on social media, a lot of people ‘matched’ their profiles on Tinder and started having a conversation with the characters. The activity quickly picked up and in less than an hour both their Tinder profiles had over 100 matches.
On Twitter, many users engaged in fun conversations with Yudi & Aanchal where the characters asked them to meet them on 21 November hence popularising the release date.
The Glitch group head entertainment strategy Mehak Sabat said, “Look around and you will find the youth is on Facebook, Twitter, Instagram and Tinder. If social media platforms are evolving, so should our movie promotion campaigns. With Happy Ending, we are the first to tap the potential of Tinder. We have gained immense traction on the app ever since we have launched this activity, and users are not only reacting to the novelty of the campaign but also relating with the movie protagonists.”
“A small research in our circle helped us find out that Tinder is full of commitment-phobic people! Young boys and girls just looking to spend some fun time together not really caring about ‘Where is this relationship going?’ and knowing our characters as from Happy Ending Yudi & Aanchal, we were sure they would definitely be the first ones to sign up on Tinder. What better way to get the boys to fall in awe of Aanchal and the girls to fall for Yudi?,” Eros International marketing team said.
Happy Ending releases in theatres this Friday.
Hindi
Viral AI video invites tech leaders to Delhi AI Film Festival
Sam Altman, Bill Gates and Sundar Pichai star in Hindi cinema style spoof at Qutub Minar event
DELHI: A hilarious AI-generated video casting OpenAI chief Sam Altman, Microsoft co-founder Bill Gates and Google CEO Sundar Pichai as unlikely Hindi cinema heroes has taken the internet by storm.
The clip, shared by tech entrepreneur Chandan Perla, cleverly recreates a comic scene from Zindagi Na Milegi Dobara, the cult 2011 film directed by Zoya Akhtar. Using AI face-swapping wizardry, the video superimposes the global tech titans onto the characters originally played by Hrithik Roshan, Abhay Deol and Farhan Akhtar during a mock conference call scene.
The result is a surreal mash-up of Silicon Valley and Spanish road-trip nostalgia, complete with familiar expressions and perfectly timed comic pauses. Even those who cannot tell their algorithms from their auteurs are finding it hard not to smile.
But this is more than just a bit of internet mischief. The video serves as a playful invitation to Delhi’s first-ever AI Film Festival, set to take place on 17 February at the iconic Qutub Minar as part of the India AI Impact Summit.
Billed as a premier showcase for AI-generated cinema, the India AI Film Festival promises global premieres, panel discussions and an awards ceremony beneath the historic monument’s towering silhouette. Over 500 founders, celebrities, investors, policymakers and AI leaders are expected to attend.
The event is being led by Invideo, with participation from Nvidia. Among the featured speakers is Vishal Dhupar, managing director of Nvidia Asia South. The evening will culminate in an awards ceremony celebrating standout AI films, with prizes worth 12,000 dollars up for grabs.
In short, it is lights, camera, computation. If the viral video is anything to go by, artificial intelligence may not just be writing code but rewriting the script for how technology meets culture.
