MAM
Eureka Mobile to launch Video on Mobile
MUMBAI: Eureka Mobile a leading live engagement platform on mobile brings another first in the form of video on mobile. Mobile has now become the first screen,but watching videos on the mobile screen is an excruciatingly painful experience. The user spends a lot of time waiting for buffering and for a data connection. Which is where Eureka’s technology team, in its constant endeavor to innovate, has launched an exciting asset, VIDEO on Tap. No more waiting ….no need for an active data connection at the time of watching the video, all one has to do is just tap the mobile screen and enjoy the VIDEO without any buffering and interruptions.
With the increase in watching video content online amongst many Indians on their smart phones and PC, the Indian video advertising market is expected to more than double this year, according to IAMAI estimates. In 2013-14, the market was $55 million and the latest IAMAI estimates put the 2014-15 numbers at $115 million. Globally, the video advertising market was estimated to be $4.15 billion in 2013, according to eMarketer.
From a brand point of view it will help to target both the B2C and B2B audience. In the case of B2C the advertiser can target their audience any time anywhere with precision. While for B2B audience it can reach both the internal and external stakeholders with relevant messages to stay connected and engage with them constantly.
According to Ganapathy Viswanathan, Senior Vice President, Eureka Mobile Advertising, VIDEO on Tap is one of its kind. “We have addressed some of the major challenges a viewer faces while viewing video on mobile. Our primary objective was to delight the customer with great viewing experience, which we have successfully attainedand we have also received some excellent reviewsand feedback from many of the prospective advertisers. We are now in talks with several brands to leverage our platform and engage live with the audience on the go.”
Eureka is a leading engagement platform on the Mobile. We leverage the idle screen of the smartphone to send out precise marketing communication to the opt-in audience. With Mobile fast becoming the Screen of choice, Eureka provides the advertisers an opportunity to reach out to their target audience in the intimacy of their mobile devices at the time of their choosing. Eureka’s proprietary technology provides advertisers an opportunity for guaranteed engagement with the audience and the analytics engine is able to track the life-cycle of the copy served to the opt-in audience.
Brands
Zscaler, Airtel launch India AI Cyber Research Centre
New hub to boost cyber resilience and trusted AI use
NEW DELHI: As India’s digital engine roars ahead, so do the risks riding shotgun. In response, Zscaler, Inc. and Bharti Airtel have joined hands to launch the AI and Cyber Threat Research Center – India, a national initiative aimed at strengthening the country’s cyber defences and accelerating responsible AI adoption.
The centre is designed as a multi stakeholder platform that brings together industry, government and academia. Its mission is clear: protect critical sectors such as telecom, banking and energy, shield everyday digital users, and future proof India’s fast expanding online ecosystem.
India has long been a major innovation hub for Zscaler, with a substantial portion of its cyber research talent based here. With this new centre, that footprint evolves into a national collaboration engine. The idea is simple but ambitious, build in India, for India, and help power the country’s journey towards a secure and digitally self reliant future.
The timing is telling. India is building digital systems at population scale, not just enterprise scale. That scale has widened the attack surface dramatically. At the same time, cyber criminals and nation state actors are deploying AI to scan, probe and exploit vulnerabilities in minutes.
Zscaler’s research arm, ThreatLabz India, reports millions of infiltration attempts every month. These include espionage campaigns linked to regional geopolitical tensions, 1.2 million intrusion attempts from 20,000 sources targeting 58 Indian digital entities, and a rise in zero day exploit attempts across multiple industries.
In such an environment, perimeter based security models are struggling to keep pace. The new centre aims to push a shift towards secure by design systems and Zero Trust architecture.
Its strategy rests on four pillars: protect through real time intelligence, remediate by working directly with government agencies, facilitate adoption of AI driven security and Zero Trust frameworks, and build a stronger cybersecurity talent pipeline through specialised certifications.
As founding members, Zscaler and Airtel will combine global threat intelligence with local network visibility. Zscaler will deploy a dedicated India focused research team and draw insights from its Zero Trust Exchange platform, which processes over 500 billion daily transactions worldwide. Airtel, meanwhile, will contribute deep visibility into IoT and mobile traffic, helping detect suspicious activity faster and coordinate response across the ecosystem.
Bharti Airtel executive vice chairman Gopal Vittal, said the partnership extends Airtel’s commitment to safeguarding customers and the nation’s digital fabric. He added that the collaboration would address challenges unique to the Indian market and encourage secure and confident digital engagement.
Zscaler chief executive, chairman and founder Jay Chaudhry, said India’s digital ambition cannot be secured with legacy firewalls and VPNs. He noted that a modern Zero Trust architecture is essential for a hyper connected world and that the new centre would harness the scale of Zscaler’s global security cloud while empowering a new generation of Indian cyber defenders.
Additional members from critical public and private sectors are expected to join the initiative in the coming months, expanding its scope and deepening collaboration.
In a world where threats travel at machine speed, India’s answer is to think faster, collaborate wider and build smarter.
