MAM
iProspect Communicate2 bags four metals at IAMAI Awards 2015
MUMBAI: iProspect Communicate 2, the global digital performance agency from the Dentsu Aegis Network (DAN), has been named the runner-up in the Agency of the Year category for 2014 at the fifth edition of the IAMAI Awards.
The agency has also won one Gold and one Silver for the Dynamic Landing Pages campaign for its client Cleartrip. Additionally, the agency also went on to win one Bronze for the iLive Inventory Checker Campaign for Koovs.
The digital performance company picked up a total of four IAMAI Awards at the event that was held in Delhi. These awards aim to highlight outstanding contributions, in terms of creativity and innovation in the digital world. The organization receives entries from all the top players in the field.
iProspect Communicate 2 was nominated in four categories and has been successful in converting all of them into victories; for their Cleartrip and Koovs campaigns. The digital marketing agency won two out of three in the Search Marketing category.
iProspect Communicate 2 CEO Vivek Bhargava said, “We dominate the search market domain in the country, and winning these awards simply spells our prevalence entrenched in the market. Winning all the awards we were nominated for, which includes Gold, Silver, Bronze and runner-up Digital Agency of the Year is more than a testament to this fact.”
Brands
KFC turns tea time into dunk time with Khushi and Orry
Dunked range campaign mixes gossip, friendship and extra sauce.
MUMBAI: When the tea is hot and the chicken is hotter, you know it is going to be a night in. KFC has unveiled a new campaign for its all-new Dunked range, enlisting Bollywood’s favourite BFF duo Khushi Kapoor and Orry for a reel that serves sass with a side of sauce.
The video plays out like a familiar Gen Z script. A party is ditched after Orry’s swollen face becomes the evening’s plot twist. Instead of flashing lights and crowded dance floors, the duo opts for a cosy night in. Khushi proposes a New Year resolution to simply stay home more often. Orry counters with a more ambitious goal shedding his “gossip aunty” reputation, a claim that earns him a sceptical look.
Naturally, restraint does not last long. Before Khushi can finish her sentence, Orry launches into animated storytelling mode. Celebrity break-ups, DM drama, influencers on diets, the tea flows freely, and so does the dunking. Between bites and banter, KFC’s Dunked range becomes the unofficial third wheel, anchoring the conversation in indulgence.
The campaign cleverly mirrors product and persona. Just as the Dunked range promises bold flavours and generous sauce, the reel leans into exaggerated expressions, playful tension and friendship dynamics that feel instantly shareable. The storytelling is fast, cheeky and built for scroll culture.
By tapping into pop-culture references and the easy chemistry between the two personalities, KFC positions its Dunked range as the perfect partner for laid-back evenings where gossip is plentiful, resolutions are flexible and the sauce is unapologetically extra.
The campaign is now live across KFC’s digital platforms, targeting younger audiences who see food not just as a meal, but as a mood.
Because sometimes, the best parties are the ones you skip, especially when the tea is this juicy.
