MAM
185 advertisers come under ASCI scanner for flouting guidelines
MUMBAI: In March 2015, the Advertising Standard Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld complaints against 185 out of 230 advertisements.
Out of 185 advertisements against which complaints were upheld, 81 belonged to the personal and healthcare category, followed by 57 advertisements in the education category, with 47 advertisements in other categories.
In the print and broadcast category, advertisements were upheld against TV Today Network limited, Times Network, Madhyamam Broadcasting Limited and Matrubhumi Printing & Publishing Co. Ltd. amongst others.
The CCC found the following claims in 81 health and personal care product or service advertisements to be either misleading or false or not adequately or scientifically substantiated and hence violating ASCI’s code. Some of the health care products or services advertisements also contravened provisions of the Drug & Magic Remedies Act and Chapter 1.1 and III.4 of the ASCI Code.
The advertisements against which complaints were upheld included Dr. Batra’s Homeopathy, Lifespan Diabetes & Cardiometabolic Clinic, Zee Laboratories, Hashmi Dawakhana, Sanjivani Homoeopathic Centre and Herbal Life Clinic amongst others.
In the education category, the CCC found following claims in the advertisements by 57 advertisers were not substantiated and, thus, violated ASCI Guidelines for Advertising of Educational Institutions. Hence complaints against these advertisements were upheld.
The advertisements against which complaints were upheld included SCIT Community College of IT & Management, St. Margaret Engineering College, ICS Coaching Centre and CL Educate Ltd amongst others.
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Brands
Manindra Mohan joins CoinDCX as SVP & head – data & analytics
Former Amazon and Unacademy analytics leader to scale crypto insights
MUMBAI: India’s crypto exchange CoinDCX has appointed Manindra Mohan as SVP and head of data and analytics, bringing on board a seasoned data strategist at a time when the country’s digital asset market is entering a decisive phase.
In his new role, he will steer enterprise-wide data science, analytics and business intelligence initiatives. His mandate spans product, growth, risk and customer experience, with a clear brief to embed data-led decision-making into the company’s core as it scales across India and beyond.
Announcing the move, Mohan said he was “thrilled” to join CoinDCX, calling the Indian crypto market pivotal and ripe with opportunity. He thanked co-founders Sumit Gupta and Neeraj Khandelwal, along with Mridul Gupta, for the opportunity to help shape what he described as the future of finance.
He noted that architecting data solutions for a 24 hour global asset class presents a formidable challenge. Yet, he added, the chance to redefine financial access and drive crypto adoption “across every pin code in India” makes the task compelling.
Mohan arrives with nearly two decades of experience across technology, media and digital platforms. Before CoinDCX, he served as head of data science, analytics and BI at Carousell Group. Prior to that, he was SVP and head of analytics at Unacademy, where he built and scaled the analytics and insights function supporting product, sales, marketing and finance teams.
His earlier stints include heading analytics for Amazon prime video in India, where he oversaw data across product, acquisition, engagement and content, as well as serving as senior manager data sciences and advanced analytics at VMware and senior manager marketing and digital analytics at Dell Technologies. He began his career as senior business analyst at Cognizant, working on large scale crm and analytics implementations for global clients.
Colleagues describe Mohan as a builder of teams as much as models. From managing global analytics rollouts to leading large cross functional units, he has consistently combined statistical rigour with commercial instinct.
At CoinDCX, that blend could prove timely. As crypto exchanges navigate regulation, volatility and rising user expectations, data is no longer a back office function. It is the compass. With Mohan at the helm of analytics, CoinDCX is betting that sharper insights will translate into deeper trust and broader adoption in a market that never sleeps.
