MAM
Maxus strengthens its top management
MUMBAI: Continuing its focus on product excellence and the need for continuous investments in people development, Maxus has elevated some of its key people and strengthened the top management.
Maxus West head Anand Chakravarthy who joined last year has been promoted to managing partner. He will continue to be based at Mumbai, leading the West team and expansion plans.
Maxus South Asia digital head Unny Radhakrishnan has been promoted as chief digital officer. In his new role, he will be additionally responsible for developing new practices and investments and new offerings from Maxus Metalworks (the creative R&D lab of Maxus).
Maxus digital strategy head Vishal Jacob has been promoted as national director – digital.
In his new role, he will take over from Radhakrishnan and be responsible for the digital services of Maxus across offices.
Maxus West digital head Sairam Ranganathan has been promoted as general manager. Additionally, he will be also responsible for the digital media product and digital training needs.
Maxus Delhi client leader Mimi Deb who joined three years ago has been elevated to general manager. She will lead several large new businesses like Shopclues and several other blue chip clients which the agency won recently.
Brands
Himanshu Khanna joins CKA Birla Group as group chief marketing officer: report
Former Raymond lifestyle CMO to lead group-wide brand and marketing strategy
MUMBAI: According to a media report citing industry sources, senior marketing leader Himanshu Khanna has joined CKA Birla Group as group chief marketing officer.
Khanna moves from Raymond Limited, where he served as chief marketing officer for the lifestyle division since August 2021, overseeing the marketing transformation of the company’s nearly $1 billion lifestyle business. His tenure featured a sharper consumer focus, a digital-first operating model and large-scale retail and brand modernisation.
At Raymond, Khanna led brand strategy and growth across a broad portfolio including Raymond suiting and shirting, Park Avenue, ColorPlus, Parx, Ethnix by Raymond, ready-to-wear, Raymond Home and Raymond made-to-measure. His remit also covered retail marketing, digital marketing, consumer insights, visual merchandising and brand protection.
Before joining Raymond, Khanna was business head for the FMCG division at RP-Sanjiv Goenka Group, with full P&L responsibility. During this period, he scaled the snack brand Too Yumm!, drove rapid revenue growth, led the integration of Apricot Foods following its acquisition and executed a business turnaround.
Khanna’s career spans over three decades across global consumer companies, with senior leadership roles at Beam Suntory, Wrigley, PepsiCo, Cadbury and Nestlé.
Widely regarded as a seasoned marketing operator, Khanna is a familiar presence at leading industry forums and is considered among the most in-demand marketing leaders in the country.
